Food blog

Crio Bru Cacao: A Resilient Journey of Success After Shark Tank

Here’s what happened to Crio Bru Cacao after Shark Tank

Crio Bru Cacao, an innovative beverage made from unsweetened cacao beans, caught the attention of many when it appeared on Season 5, Episode 26 of the popular television show “Shark Tank” in 2014. Despite a mixed reception from the sharks, Crio Bru Cacao has managed to thrive and grow its business in the years following the show. Let’s take a closer look at Crio Bru Cacao’s journey after its appearance on Shark Tank.

The Shark Tank Experience

Entrepreneurs Jon Fotheringham and Dr. Eric Durtschi, the brains behind Crio Bru Cacao, entered the tank seeking a $1 million investment in exchange for a 10% stake in their company. However, the sharks’ reactions to the taste of the drink were less than favorable. With the exception of Barbara Corcoran, none of the Sharks liked the taste of Crio Bru Cacao and decided not to invest. Despite the setback, Fotheringham and Durtschi remained determined to make their product a success.

Success after “Shark Tank

Although Crio Bru Cacao left “Shark Tank” without a deal, the exposure from the show proved to be a significant boost for the company. In the hour after the episode aired, Crio Bru Cacao experienced a spike in sales equal to nearly a month’s worth of sales. This national exposure helped the company gain traction and attract new customers.

Expanding market reach

After appearing on “Shark Tank,” Crio Bru Cacao embarked on a path of expansion. Two years after the episode aired, the company secured an investment from Esperer Holdings and planned to open a production facility in Santa Barbara. They also signed a deal with Sprouts Farmers Market, making their cocoa bean drink available in over 200 stores in 13 states. In addition, Crio Bru Cacao entered Sam’s Club and introduced a new beverage called Crio Bru Chuno, made from Nicaraguan cacao beans. The company’s growth was rapid and showed no signs of slowing down.

Diversifying product offerings

Crio Bru Cacao continued to expand its product line to cater to different tastes and preferences. They offered roasted cocoa beans from various countries, including Ghana, Ecuador, Nicaragua and Venezuela. The company also introduced seasonal and limited-edition flavors such as caramel, maple, and pumpkin spice. To enhance the brewing experience, Crio Bru Cacao provided customers with gift packs of stovetop espresso makers, French presses, and coffee maker baskets along with their cocoa blends.

Celebrity recognition and support

Over the years, Crio Bru Cacao has gained recognition as a top coffee alternative. The company has been featured in publications such as National Geographic, The Daily Beast and Today’s Parent. It also garnered support from celebrities like Jane Lynch, Queen Latifah, and Mayim Bialik, who were spotted endorsing the product. With a growing following on Instagram and positive reviews from influential figures, Crio Bru Cacao has solidified its position in the market.

Looking to the future

Eric Durtschi, the driving force behind Crio Bru Cacao, continues to innovate and explore new possibilities. He has expressed interest in freeze-drying cocoa beans and developing cocoa-sweetened energy drinks. Durtschi’s hands-on approach to working with farmers and experimenting with different cocoa bean strains demonstrates his dedication to creating unique and flavorful beverages. With Durtschi at the helm of Crio Bru, consumers can expect exciting new flavors, varieties and creative ways to enjoy their cacao bean fix.

Bottom line

Crio Bru Cacao’s post-Shark Tank journey is a testament to the resilience and determination of its founders. Despite initial rejection by the Sharks, the company has thrived and expanded its market reach. With a diverse product line, loyal customer support and a visionary leader, Crio Bru Cacao continues to redefine the coffee alternative industry. Looking to the future, the company remains focused on innovation and delivering exceptional cocoa-based beverages to a growing customer base.


Did Crio Bru Cacao get an investment on “Shark Tank”?

No, despite appearing on the show and seeking a $1 million investment, Crio Bru Cacao did not secure a deal with any of the sharks.

How did Crio Bru Cacao’s sales perform after appearing on Shark Tank?

Crio Bru Cacao experienced a significant spike in sales after the episode aired, with nearly a month’s worth of sales generated in just one hour after the show.

What expansion opportunities did Crio Bru Cacao pursue after “Shark Tank”?

After the show, Crio Bru Cacao expanded its market reach by securing an investment, opening a production facility, and signing deals with major retailers such as Sprouts Farmers Market and Sam’s Club.

What other products has Crio Bru Cacao launched?

In addition to its original cocoa bean drink, Crio Bru Cacao has introduced new flavors and blends, seasonal offerings, and even coffee brewing accessories such as stovetop espresso makers and French presses.

Has Crio Bru Cacao received any recognition or celebrity endorsements?

Yes, Crio Bru Cacao has been featured in various publications and has received support from celebrities such as Jane Lynch, Queen Latifah and Mayim Bialik who have endorsed the brand.

What can we expect from Crio Bru Cacao in the future?

Crio Bru Cacao continues to innovate and explore new possibilities. The company’s founder, Eric Durtschi, has expressed interest in developing cacao-sweetened energy drinks and continues to experiment with different cacao bean strains to create unique and flavorful beverages.

Leave a Reply

Your email address will not be published. Required fields are marked *