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Unveiling the Unexpected Origins of the Fluffernutter Sandwich

Revealing the surprising origins of the Fluffernutter sandwich

When it comes to iconic sandwiches, the Fluffernutter holds a special place in the hearts of many. This delicious combination of peanut butter and marshmallow fluff sandwiched between two slices of white bread has been a favorite treat for generations. But have you ever wondered about the origins of this whimsical creation? Prepare to be surprised as we unravel the fascinating history behind the Fluffernutter Sandwich.

The birth of a sweet trend

In the early 1900s, marshmallow-based sauces and frostings were all the rage. People experimented with making their own versions of marshmallow cream or melting down store-bought marshmallows to create delicious treats. It was during this time that the Curtis Marshmallow Factory in Melrose, Massachusetts, introduced a revolutionary product called Snowflake Marshmallow Cream. This fluffy creation quickly gained popularity with the public.
Snowflake Marshmallow Cream was not only a hit on its own, but also found its way into several recipes. One such recipe, published by Emma Curtis, co-owner of the Marshmallow Factory and a descendant of Paul Revere, caught the attention of sandwich enthusiasts. Known as the “Liberty Sandwich,” the recipe recommended pairing peanut butter with marshmallow cream, marking the earliest known incarnation of what would become known as the Fluffernutter Sandwich.

Enter Archibald Query and Marshmallow Cream

In 1917, a man named Archibald Query of Somerville, Massachusetts, invented a formula for marshmallow creme. He attempted to sell his creation door-to-door, but faced challenges due to the sugar shortage caused by World War I. Faced with adversity, Query decided to sell his formula to Allen Durkee and Fred Mower for $500.
Durkee and Mower, under their company Durkee-Mower Inc., recognized the potential of Query’s marshmallow cream and set out to popularize it. They renamed the product Marshmallow Fluff, which would become a household name. Throughout the 1930s and 40s, Durkee and Mower heavily promoted Marshmallow Fluff, including on a popular radio program called the “Flufferettes.

The birth of the Fluffernutter

While Marshmallow Fluff gained widespread recognition, it wasn’t until Durkee-Mower’s 1960 marketing campaign that the term “Fluffernutter” was officially coined. This clever marketing move stuck with the public, and the Fluffernutter Sandwich became a beloved classic.
Today, the Fluffernutter Sandwich holds a special place in the hearts of New Englanders, where it originated. It is often enjoyed as a nostalgic treat that brings back memories of childhood and school lunches. The combination of creamy peanut butter and fluffy marshmallow cream creates a unique and delightful flavor profile that continues to captivate taste buds.

The magic of the Fluffernutter

What makes the Fluffernutter sandwich so magical is not only its delicious taste, but also its simplicity. With just a few ingredients and a few minutes, you can create a sandwich that is sure to put a smile on the faces of young and old alike. The creamy peanut butter provides a rich and nutty flavor, while the marshmallow fluff adds a delicious sweetness. When sandwiched between two slices of soft white bread, these ingredients come together to create a harmonious blend of textures and flavors.
While the classic Fluffernutter sandwich consists of peanut butter and marshmallow fluff, creative variations have emerged over the years. Some aficionados add sliced bananas for extra flavor, while others experiment with different types of bread or even incorporate the Fluffernutter into desserts.

A timeless treat

The Fluffernutter sandwich has stood the test of time, capturing the hearts and palates of sandwich lovers for over a century. Its surprising origin story, rooted in the early 1900s and the ingenuity of individuals such as Emma Curtis, Archibald Query and the marketing genius of Durkee-Mower, demonstrates the power of culinary creativity and innovation.
So the next time you bite into a Fluffernutter sandwich, take a moment to appreciate the fascinating history behind this beloved treat. It’s a reminder that even the simplest of creations can leave a lasting legacy and bring joy to countless people.
Whether you’re a lifelong fan or new to the Fluffernutter experience, indulge in this delightfully sweet and fluffy sandwich and let it transport you to a world of nostalgic flavors and childhood memories.


A Fluffernutter sandwich is a delicious creation of peanut butter and marshmallow fluff sandwiched between two slices of white bread. It’s a sweet and gooey treat that has become a beloved classic.

Where did the Fluffernutter sandwich come from?

The Fluffernutter Sandwich originated in New England, specifically in Melrose, Massachusetts. It gained popularity in the early 20th century and has been a regional favorite ever since.

Who invented the Fluffernutter?

The Fluffernutter Sandwich was not invented by one person. It evolved over time and is credited to Emma Curtis, co-owner of the Curtis Marshmallow Factory, who published a recipe called the “Liberty Sandwich” recommending the combination of peanut butter and marshmallow cream.

What is Marshmallow Fluff made of?

Marshmallow Fluff is made from corn syrup, sugar, dried egg whites and vanilla flavoring. It is a sweet and fluffy confection that adds a rich and creamy texture to the Fluffernutter Sandwich.

Can I customize my Fluffernutter?

Absolutely! While the classic Fluffernutter sandwich is peanut butter and marshmallow fluff, you can get creative and add your own twist. Some variations include adding sliced bananas for extra sweetness or experimenting with different types of bread to enhance the flavors.

Is the Fluffernutter only popular in New England?

While the Fluffernutter Sandwich originated in New England, it has gained popularity beyond the region. It has become a beloved treat enjoyed by sandwich lovers across the United States and beyond.

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