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The Untold Truth About Waffle Crisp
Introduction:
Waffle Crisp, a popular cereal introduced by Post in 1996, holds a special place in the hearts of breakfast enthusiasts. This sugary concoction of oats, corn, and wheat in the form of mini cereal waffles with a syrupy coating and cinnamon dusting captured the taste buds of many. In this article, we will delve into the untold truth of Waffle Crisp, exploring its rise to popularity, iconic advertising campaigns, and eventual discontinuation. Join us on a nostalgic journey as we uncover the fascinating history behind this beloved cereal.
The Rise of Waffle Crisp:
Waffle Crisp was born at a time when miniature waffles were becoming more popular than miniature pancakes. Introduced by Post in 1996, this cereal quickly became a fan favorite. Commercials boasted that Waffle Crisp “tastes like real homemade waffles” and is “really made by grandmas” in a “whole secret granny factory. The early ads featured a room full of gray-haired women making the cereal with miniature waffle makers and Tiny Kitchen-style utensils. This charming imagery contributed to the cereal’s appeal and created a sense of nostalgia.
The evolution of advertising:
While the “grannies” were initially the faces of Waffle Crisp, they were eventually replaced by Waffle Boy, an anthropomorphic waffle with big eyes and red sneakers. Waffle Boy became the new mascot, representing the brand in various marketing campaigns. Post even developed video games featuring Waffle Boy, such as “Waffle Boy’s Jungle Adventure” on the former Postopia website. This innovative approach to advertising engaged children and added an element of fun to the Waffle Crisp brand.
The discontinuation:
Unfortunately for Waffle Crisp fans everywhere, Post officially discontinued the cereal in 2018. After years of providing breakfast fun, Waffle Crisp disappeared from store shelves, leaving a void in the hearts of its devoted consumers. However, the discontinuation of Waffle Crisp didn’t mean the end of waffle-themed cereals.
Waffle cereals are making a comeback:
Waffle Crisp was not the first or last waffle cereal to make its mark in the breakfast aisle. Ralston introduced Mr. Waffles in 1966, which came in regular and banana flavors. Despite its initial success, Mr. Waffles eventually faded. Ralston tried again in 1979 with Waffelos, which featured a cowboy mascot named Waffelo Bill. Waffelos offered flavors like maple and blueberry, and included surprises like a belt buckle. But even Waffelos met its demise in 1982.
Fortunately for waffle-themed cereal lovers, Kellogg’s rebooted Eggo Waffle Cereal in 2019. The cereal, which is made from mini-round waffles, was originally discontinued in 2012. However, thanks to a Twitter challenge proposed by Eggo on National Waffle Day, the brand brought back Eggo Cereal after receiving 10,000 retweets. Now available in Maple Homestyle and Blueberry flavors, Eggo Waffle Cereal continues to satisfy the craving for waffle-inspired breakfast options.
The bottom line:
Waffle Crisp may be discontinued, but its legacy lives on in the hearts of those who enjoyed its sweet, crunchy goodness. This beloved cereal captured the imagination of breakfast lovers with its unique waffle-shaped bites, syrupy coating and cinnamon dusting. While Waffle Crisp may no longer grace our breakfast bowls, the waffle cereal category continues to evolve, with Eggo Waffle Cereal serving as a delicious reminder of the joy of waffle cereal. So the next time you’re in the cereal aisle, take a moment to remember the untold truth of Waffle Crisp and the fond memories it has created for breakfast lovers everywhere.
FAQS
When was Waffle Crisp introduced?
Waffle Crisp was introduced by Post in 1996 and quickly became a favorite cereal among breakfast enthusiasts.
What is Waffle Crisp made of?
Waffle Crisp was a sugary oat, corn and wheat cereal shaped like mini waffles, covered in a syrupy glaze and dusted with cinnamon.
What were the early advertising campaigns for Waffle Crisp?
The early advertising campaigns for Waffle Crisp featured slogans like “tastes like real homemade waffles” and showed a room full of gray-haired women making the cereal with miniature waffle makers. Eventually, the “grannies” were replaced by Waffle Boy, an anthropomorphic waffle with big eyes and red sneakers.
Why was Waffle Crisp discontinued?
Unfortunately, the Post discontinued Waffle Crisp in 2018, leaving fans disappointed. The exact reasons for the discontinuation are not explicitly stated.
Were there other waffle-themed cereals before and after Waffle Crisp?
Yes, there were other waffle-themed cereals before and after Waffle Crisp. Ralston introduced Mr. Waffles in 1966, and later tried Waffelos in 1979. Kellogg’s also brought back Eggo Waffle Cereal in 2019, after initially discontinuing it in 2012.
Is there a waffle-themed cereal available now?
Yes, Kellogg’s Eggo Waffle Cereal is currently available in Maple Homestyle and Blueberry flavors to satisfy the cravings of waffle-inspired cereal lovers.