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Baking for Royalty: The Unforgettable Experience of Creating a Cake Fit for the Queen

What it’s really like to bake a cake for the Queen: The Fascinating Journey of a Self-Made Baker

The Rise to Fame: From Instagram to Royalty

In January 2017, a self-made baker named Joe Moruzzi embarked on an incredible journey that would lead him to bake a cake for none other than Her Majesty the Queen. Starting with a humble Instagram account for his business, Pleesecakes, Moruzzi saw his popularity skyrocket overnight. With a simple call-to-action asking people to DM him, he found himself catapulted into the spotlight. According to Bride Magazine UK, his Instagram following skyrocketed from 40 to 15,000 followers within the first week. Orders poured in, exceeding his expectations for the year. Little did he know that this was just the beginning of an extraordinary adventure.

The Unexpected Royal Request

While Moruzzi was still reeling from the sudden success of his business, an order came in that would change everything. It was from McVitie’s, a well-known biscuit (or cookie) company, acting on behalf of a “VIP client. To their amazement, Moruzzi and his baking partner discovered that they were being asked to create a cake for the Queen herself. The news came as a bolt from the blue. Overwhelmed but determined, they reopened their kitchen and worked tirelessly through the night to ensure that the cakes they would present to the Queen would be nothing short of perfect. Less than 24 hours later, the vanilla and chocolate cakes were on their way to the palace. Reflecting on the experience, Moruzzi described it as a whirlwind, but also an incredibly enjoyable one.

A journey based on passion, not professional experience

What makes Moruzzi’s story even more remarkable is that he had no professional baking experience prior to starting Pleesecakes. Before venturing into the world of cakes, he owned a painting and decorating business that had nothing to do with the culinary arts. However, armed with a passion for creating delicious treats and a keen eye for art and design, Moruzzi set out to make a name for himself in the baking industry.
Recognizing the unconventional nature of his cheesecakes, Moruzzi initially focused on offering no-bake cake options to his customers. Despite the skepticism he faced as a contractor entering the world of baking, his fellow painters and construction workers eagerly sampled his cheesecake creations. It may not have made him the “cool kid” on the job site, but Moruzzi’s talent and unique approach to cake-making eventually won over a much wider audience.

A creative vision and non-traditional pleasures

Moruzzi’s background in painting and decorating played a significant role in shaping his approach to cake decorating. His creative eye for art and design allowed him to create visually stunning and unconventional cheesecakes that set him apart from his competitors. At the time, no one else was creating non-traditional cheesecakes like Pleesecakes. This unique selling point, combined with Moruzzi’s artistic flair, propelled his business forward.
Today, Pleesecakes caters to a diverse clientele beyond the Queen herself. From weddings to corporate partnerships, they offer a wide range of creative and unusual cheesecake designs for all occasions. Moruzzi’s journey from a self-taught baker with no professional experience to a baker whose creations have reached the highest echelons of royalty is a testament to the power of passion, creativity and perseverance.

In conclusion

Baking a cake for the Queen is a dream come true for any baker, but for Joe Moruzzi, it was an unexpected and extraordinary milestone in his career. From humble beginnings on Instagram to a royal commission, Moruzzi’s story is an inspiration for aspiring bakers and entrepreneurs alike. His journey proves that with passion, determination, and a touch of creativity, you can achieve remarkable success even in the most unexpected of circumstances. So the next time you find yourself facing a seemingly insurmountable challenge, think of Joe Moruzzi-the self-made baker who turned a passion for baking into a royal treat.


Answer: The turning point for Joe Moruzzi was when he received an order request from McVitie’s, a popular cookie company, on behalf of a “VIP customer” who turned out to be the Queen herself.

Did Joe Moruzzi have any professional baking experience before starting Pleesecakes?

Answer: No, Joe Moruzzi did not have any professional baking experience. Prior to starting Pleesecakes, he owned a painting and decorating business that had nothing to do with the culinary arts.

How has Joe Moruzzi’s artistic background contributed to his cake decorating process?

Answer: Joe Moruzzi’s artistic background in painting and decorating gave him a creative edge in cake decorating. His unique vision and design skills helped him create visually stunning and unconventional cheesecakes that set him apart from his competitors.

What challenges did Joe Moruzzi face in bringing his cake creations to a construction site?

Answer: Bringing cake products to a construction site was considered an unusual choice for a contractor like Joe Moruzzi. At first, his baking endeavors were not considered “cool” by his co-workers. Since then, however, baking has become a more mainstream hobby, and Moruzzi’s passion and talent have been widely recognized.

Does Pleesecakes only provide cakes for the Queen, or do you cater to other clients as well?

Answer: Pleesecakes caters to a diverse clientele beyond the Queen. They offer a wide range of creative and unusual cheesecake designs for various events, including weddings and corporate partnerships.

What qualities contribute to the success of Joe Moruzzi and Pleesecakes?

Answer: The success of Joe Moruzzi and Pleesecakes can be attributed to their passion for baking, Moruzzi’s artistic flair, the uniqueness of their non-traditional cheesecakes, and their ability to adapt and meet the demands of a growing customer base.

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