Food blog

The Fascinating Truth Behind Five Guys’ Potato Sacks

The real reason you always see bags of potatoes in Five Guys

Five Guys is a popular American fast food chain known for its made-to-order burgers, Cajun spiced fries and delicious milkshakes. With its humble beginnings in 1986 in Arlington, Virginia, the Murrell family opened the first Five Guys shop, offering juicy patties and a wide variety of toppings. The original location quickly gained popularity, leading to the expansion of the chain across the United States and eventually worldwide. Today, Five Guys boasts approximately 1,700 locations in various countries, making it a go-to destination for burger lovers (via QSR Magazine).
When you walk into a Five Guys restaurant, you’ll immediately notice its open and sleek design, reminiscent of vintage diners. However, there’s one design element that has remained consistent throughout the years: the stacks of potato sacks. Prominently displayed throughout the restaurant, these sacks of potatoes have become synonymous with the Five Guys experience. But have you ever wondered why they are there? Let’s explore the real reason behind this odd sight.

The Practicality Behind the Potato Stacks

Contrary to what some may think, the presence of potato sacks in Five Guys restaurants is not just for aesthetic purposes. Instead, it’s a practical solution driven by limited storage space. According to The Daily Meal, most of the chain’s locations have limited storage space, which is why you’ll find these bulky sacks of potatoes scattered throughout the restaurant. Instead of hiding them out of sight, Five Guys proudly displays them as part of its unique brand identity.
By displaying the potato sacks, Five Guys not only adds a charming touch to their décor, but also emphasizes the freshness of their food. The sight of the bags reminds customers that the potatoes used to make their fries are fresh. So if you’ve ever wondered if those delicious French fries you ordered were frozen, the answer is right in front of you. The presence of the potato bags is a testament to Five Guys’ commitment to providing high-quality, fresh ingredients in every dish they serve.

The Power of Potatoes

The strategic placement of potato sacks in Five Guys restaurants also creates a powerful psychological effect on customers. Known as “spud-ggestion,” this phenomenon refers to the subtle influence that the presence of potatoes has on our perception of the food being served. Research has shown that visual cues, such as the sight of potato sacks, can evoke positive associations with freshness, authenticity and a farm-to-table dining experience.
By surrounding customers with the sight of potato sacks, Five Guys is tapping into this spud-gestus effect and enhancing the overall dining experience. The presence of the sacks reinforces the idea that Five Guys food is made with real, quality ingredients. It creates a sense of trust and reassurance, assuring customers that they are about to enjoy a delicious meal prepared with care.

A symbol of Five Guys’ commitment to freshness.

The bags of potatoes at Five Guys restaurants have become an iconic symbol of the chain’s commitment to freshness and quality. While other fast food restaurants rely on frozen or pre-packaged ingredients, Five Guys prides itself on using fresh potatoes to make its famous French fries. The potato sacks serve as a visual representation of this commitment, communicating to customers that their food is being prepared with care and using farm-fresh ingredients.
In addition, the presence of the potato sacks adds an element of authenticity to the overall Five Guys dining experience. It connects customers to the roots of the food they are enjoying, evoking a sense of nostalgia and reminding them of the traditional American burger joints of the past.
In summary, the stacks of potato sacks in Five Guys restaurants are not just a decorative choice, but a practical and intentional design element. Limited storage space led to the decision to prominently display the bags to showcase the freshness and quality of the potatoes used to make their famous French fries. This unique feature not only adds charm to the restaurant’s ambiance, but also has a powerful psychological effect on customers, reinforcing their trust in the brand and enhancing their overall dining experience. So the next time you visit a Five Guys, take a moment to appreciate the potato sacks and the story they tell about the chain’s commitment to serving delicious, fresh and authentic American burgers and fries.


Answer: The bags of potatoes in Five Guys restaurants serve a practical purpose. Most locations have limited storage space, so the potatoes are displayed throughout the restaurant rather than hidden away. This design choice showcases the freshness of the ingredients and adds to the overall charm of the dining experience.

Does the presence of sacks of potatoes indicate that Five Guys uses fresh potatoes?

Answer: Yes, absolutely! Five Guys prides itself on using fresh potatoes to make its famous French fries. The prominent display of potato sacks is a visual representation of their commitment to using high-quality, fresh ingredients in their dishes.

Are the fries at Five Guys frozen or made from scratch?

Answer: Five Guys fries are made from scratch. The presence of the potato bags reinforces the fact that the fries are made with fresh, hand-cut potatoes, resulting in a flavorful and authentic taste.

Does the sight of potato sacks have a psychological effect on customers?

Answer: Yes, it does. The presence of potato sacks creates a phenomenon known as “spud-ggestion,” where visual cues such as the sight of potatoes evoke positive associations with freshness and authenticity. This subtle influence enhances the perception of the food being served and contributes to the overall dining experience.

Do all Five Guys locations have the same potato sack display?

Answer: Yes, most Five Guys locations have the potato sack display. However, it’s important to note that the design and layout may vary slightly from restaurant to restaurant. However, the presence of the sacks is a consistent element that symbolizes Five Guys’ commitment to freshness and quality.

Leave a Reply

Your email address will not be published. Required fields are marked *