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Surprising Survey Reveals 34% of Americans Prefer This Cheese Brand Over Kraft

34% of Americans prefer this brand of cheese over Kraft in new survey

Cheese has been a beloved food for centuries, adding flavor and pleasure to our meals. As cheese lovers, Americans consume an impressive amount of cheese each year, averaging 35 pounds per person. With such a high demand for cheese, it’s interesting to explore which cheese brand captures the hearts of Americans the most. Surprisingly, a recent survey conducted by Mashed revealed that the popular Kraft cheese empire may not be the top choice of Americans.

Sargento: The Best Cheese Brand

In the survey of 526 respondents, Sargento emerged as Americans’ favorite cheese brand with 34.03% of the vote. Sargento holds a special place in the hearts of cheese lovers and has a long-standing reputation for producing high-quality cheese. Notably, Sargento was the first company to introduce pre-packaged sliced and shredded cheese, revolutionizing the way Americans enjoy cheese.

Kraft: The trusted favorite

While Sargento took the top spot, Kraft, with its widespread recognition and frequent purchases, secured second place with 23.57% of the vote. Kraft is a household name in America, and its cheese products have been a staple in many kitchens for generations. While not the ultimate favorite, Kraft still holds a significant market share and remains a popular choice among consumers.

The Close Competitors: Tillamook and Cabot

Following closely behind Kraft, Tillamook and Cabot garnered significant support in the survey. Tillamook, a well-known cheese brand, secured third place with 23.38% of respondents indicating their preference. The Oregon-based company has built a strong reputation for producing high-quality dairy products, including exceptional cheeses.
Cabot, a Vermont-based cheese brand, came in fourth with 11.41% of the vote. Known for its commitment to quality and cooperative structure, Cabot has earned a loyal following among cheese lovers. Their cheese offerings showcase the rich and distinctive flavors that Vermont’s dairy industry is known for.

Borden: The Smiling Cow’s Place

Bringing up the rear in the survey is Borden with 7.6% of the vote. Borden, known for its iconic smiling cow logo, holds a special place in American dairy history. The company was instrumental in popularizing the use of glass milk bottles. While Borden may not have ranked as high as its competitors in this survey, it still offers a range of cheese products that can satisfy the cravings of cheese lovers.

Conclusion: A World of Cheese Choices

Americans have a wide range of preferences when it comes to cheese brands, as evidenced by the Mashed survey. While Sargento emerged as the top choice, other brands such as Kraft, Tillamook, Cabot and Borden also have their loyal followings. The survey results underscore the importance of quality, taste and brand reputation in shaping consumer cheese preferences.
Ultimately, the brand of cheese you choose depends on your personal tastes and preferences. Whether you prefer the classic appeal of Kraft or the artisanal offerings of Sargento, there is no shortage of options to satisfy your cheese cravings. So the next time you’re in the cheese aisle, consider exploring different brands and discovering new flavors to enhance your culinary experience.


What was the sample size of the survey?

The survey included 526 respondents, providing a significant representation of American cheese preferences.

Why did Sargento rank as the best cheese brand?

Sargento earned the top spot because of its reputation for producing high-quality cheese and for being the first to introduce prepackaged sliced and shredded cheese.

How did Kraft score in the survey?

Kraft secured second place with a significant percentage of the vote, underscoring its widespread recognition and popularity among American consumers.

Which cheese brands were Sargento’s closest competitors?

Tillamook and Cabot were Sargento’s closest competitors, with both brands receiving significant support in the survey.

What makes Tillamook and Cabot stand out among cheese brands?

Tillamook is known for its exceptional dairy products and rich flavors, while Cabot is recognized for its commitment to quality and cooperative structure.

How did Borden score in the survey?

Borden ranked lower in the survey, but still offers a range of cheese products to meet the preferences of cheese lovers.

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