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The Rise and Fall of Veggie Mama: A Post-Shark Tank Journey

What happened to Veggie Mama after Shark Tank?

Veggie Mama, a popsicle company founded by entrepreneurs Theresa and Robert Frejo, appeared on the hit TV show “Shark Tank” in Season 5. The couple pitched their vegan frozen treats as a delicious and healthy option for picky kids, with the goal of giving parents a convenient way to ensure their children are getting the nutrients they need. Let’s dive into Veggie Mama’s journey after her appearance on Shark Tank.

A tasty and nutritious concept

Theresa Frejo, the mastermind behind Veggie Mama, understood the challenges parents face when trying to incorporate fresh fruits and vegetables into their children’s diets. With a background in making nutritious smoothies for her own family, she recognized the need for a solution that would make healthy eating more appealing to kids. Veggie Mama popsicles are sweetened only with organic agave nectar and packed with real fruits and vegetables, with no artificial colors, flavors, preservatives, gluten or dairy.

The Shark Tank Experience

By the time Veggie Mama appeared on “Shark Tank” in 2013, the brand had already gained some traction. Their products were sold in popular grocery chains like Whole Foods and Sprouts Farmers Markets, and they were generating a significant amount of sales. The Frejos entered the Tank seeking a $75,000 investment in exchange for 15% equity in their business.
During the pitch, the Sharks had the opportunity to sample Veggie Mama popsicles. Despite initial skepticism, Kevin O’Leary, known for his brutally honest opinions, admitted that the product was surprisingly good. In the end, Mark Cuban and Barbara Corcoran saw the potential in Veggie Mama and made a deal, investing $75,000 for a 20% stake in the company.

Expanding distribution

Securing a deal on “Shark Tank” opened new doors for Veggie Mama. After partnering with Mark Cuban and Barbara Corcoran, the brand was able to expand its reach. More Whole Foods and Sprouts grocery stores began stocking Veggie Mama popsicles, allowing the company to reach a broader consumer base.
In addition, Veggie Mama products became available for purchase through Instacart, making it even more convenient for customers to get their hands on these healthy frozen treats. The company also offered direct sales through its website, where customers could explore other healthy options like sweet potato and raspberry preserves.

A shift in focus

While Veggie Mama initially gained momentum with its popsicle line, the company eventually made a strategic decision to shift its focus. According to Shark Tank Products, Veggie Mama transitioned from popsicles to a new plant-based detox product. Unfortunately, despite these efforts, the company eventually ceased operations.

The Impact of Shark Tank

Appearing on “Shark Tank” can be a game-changer for entrepreneurs, giving them a platform to showcase their products and potentially attract a significant customer base. The exposure from the show can expose a brand to millions of viewers, resulting in increased sales and market visibility.
For Veggie Mama, exposure on “Shark Tank” allowed them to expand their distribution and reach more customers through established grocery chains and online platforms. But despite early success and the support of Mark Cuban and Barbara Corcoran, the company faced challenges and eventually closed its doors.

Lessons Learned

Veggie Mama’s journey highlights the competitive nature of the food industry and the importance of adapting to market demands. While their initial product gained recognition and secured a deal on “Shark Tank,” the decision to shift focus was not enough to sustain the business in the long run.
Entrepreneurs can learn valuable lessons from Veggie Mama’s experience. It underscores the need for continuous innovation, staying attuned to consumer preferences, and being willing to pivot when necessary. The food industry is constantly evolving, and companies must remain agile to thrive in a highly competitive landscape.

In conclusion

Veggie Mama’s appearance on “Shark Tank” was a significant milestone for the brand, catapulting it into the spotlight and providing opportunities for growth. With a mission to provide healthy and tasty frozen treats for kids, Veggie Mama found initial success and expanded its distribution channels.
However, despite initial traction and support from prominent investors, the company eventually shifted its focus and faced challenges that led to its closure. Veggie Mama’s journey serves as a reminder of the importance of adaptability and continuous innovation in the ever-changing landscape of the food industry.
While Veggie Mama is no longer in business, its story serves as an inspiration to aspiring entrepreneurs and underscores the valuable lessons that can be learned from both successes and setbacks.


Veggie Mama’s product was a line of vegan popsicles made with real fruits and vegetables and sweetened only with organic agave nectar. The concept was to give parents a convenient and healthy option to ensure their picky kids were getting the nutrients they needed.

Did Veggie Mama get a deal on “Shark Tank”?

Yes, Veggie Mama successfully closed a deal on “Shark Tank” with investors Mark Cuban and Barbara Corcoran. They invested $75,000 for a 20% stake in the company.

What distribution channels did Veggie Mama expand into after Shark Tank?

After Shark Tank, Veggie Mama expanded its distribution to more Whole Foods and Sprouts grocery stores. The brand also made its products available for purchase through Instacart and offered direct sales through its website.

Why did Veggie Mama shift its focus from popsicles to a plant-based detox product?

Veggie Mama made the strategic decision to shift its focus to a new plant-based detox product to adapt to market demands and explore new opportunities. However, despite these efforts, the company eventually ceased operations.

What lessons can entrepreneurs learn from Veggie Mama’s journey?

Entrepreneurs can learn the importance of continuous innovation, staying attuned to consumer preferences, and being open to pivoting when necessary. Veggie Mama’s experience highlights the competitive nature of the food industry and the need for adaptability to thrive in a highly dynamic marketplace.

How has being on “Shark Tank” affected Veggie Mama?

Appearing on “Shark Tank” provided Veggie Mama with significant exposure and the opportunity to expand distribution and reach more customers. However, despite the initial success and support from the show, the company faced challenges that led to its closure.

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