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Unveiling the Mystery: The Real Reason Behind the “Caw Caw” Phenomenon in Aldi

The real reason why some people ‘croak’ at Aldi

Aldi, the popular discount grocery chain, has become known not only for its affordable prices and quality products, but also for a rather peculiar phenomenon: the sound of cawing echoing through its aisles. If you’ve ever found yourself shopping at Aldi and wondered why some people are squawking like crows, you’re not alone. In this article, we delve into the real reason behind this unique behavior and uncover the fascinating story behind the “caw caw” phenomenon.

The secret revealed: Identifying Aldi Enthusiasts

Picture this: you’re strolling through your local Aldi, minding your own business, when suddenly you hear a distinct “caw caw” sound. At first, you might be surprised and confused. Is this some kind of prank? A viral TikTok trend? As it turns out, the truth is much simpler, but just as fascinating.
According to Aisle of Shame, an Aldi fan blog dedicated to sharing deals, recipes, and reviews related to the grocery chain, the “caw caw” serves as a secret code among Aldi enthusiasts to identify each other in real life. It’s like a human bird call, a unique way to connect with fellow shoppers who share a love for Aldi’s offerings.

The origins of the “Caw Caw” tradition

While there’s no single person credited with starting the “caw caw” tradition, it’s believed to have originated from a Facebook discussion among three blog users. These enthusiasts proposed the idea of having a distinctive call to identify fellow Aldi shoppers. The concept gained traction, and soon the sound of cawing birds could be heard in various Aldi stores.
One of the participants, an elderly woman, humorously referred to herself and her friends as “old crows” who often gathered at Aldi. They would playfully caw at each other as a form of greeting while navigating the aisles. This lighthearted interaction symbolized a sense of camaraderie and shared enthusiasm among these loyal Aldi customers.

A humorous tradition and stress reliever

Aldi’s “caw caw” tradition may seem unconventional to outsiders, especially if you encounter someone in a dinosaur costume making crow-like calls. However, it’s important to remember that this unique behavior is all in good fun. The crowing serves as a friendly greeting, a way to acknowledge fellow shoppers who appreciate the store’s affordable prices and welcoming atmosphere.
For those who have experienced Aldi anxiety, or the stress of grocery shopping in general, a hearty “caw caw” can actually be a light-hearted and humorous way to relieve tension. It creates a sense of community and unity among shoppers, reminding everyone that they are not alone in their quest for budget-friendly groceries.

The Aldi Experience: Low prices and good friends

Aldi has earned a loyal following for many reasons, including its commitment to providing customers with high-quality products at unbeatable prices. But what really sets Aldi apart is its ability to foster a sense of belonging and friendship within its stores.
The “caw caw” tradition exemplifies the unique bond that forms among Aldi enthusiasts. It transcends the realm of ordinary grocery shopping and transforms it into a shared experience filled with laughter, camaraderie and the joy of finding great deals.
So the next time you’re shopping at Aldi and hear the unmistakable sound of cawing, know that you’re witnessing a charming tradition that celebrates the love of this beloved grocery chain. Embrace the quirkiness, join in the fun, and let out a resounding “caw caw” to connect with your fellow Aldi enthusiasts.


1. What exactly is the “caw caw” phenomenon at Aldi?

The “caw caw” phenomenon at Aldi refers to the unique practice of some shoppers making crow-like calls as they navigate the store’s aisles. It serves as a way for Aldi enthusiasts to identify and connect with each other.

2. Why do people “crow” at Aldi?

People “caw caw” at Aldi as a fun and lighthearted way to greet and acknowledge fellow shoppers who share a love for the grocery chain. It symbolizes a sense of camaraderie and community among Aldi enthusiasts.

3. Who started the “caw caw” tradition at Aldi?

While there isn’t a specific person credited with starting the “caw caw” tradition, it is believed to have originated from a Facebook discussion among Aldi fan blog users. The idea gained popularity and the tradition spread among loyal Aldi customers.

4. Is the “caw caw” tradition limited to a specific location or store?

No, the “caw caw” tradition is not limited to a specific location or store. It has been reported in various Aldi stores, showing the widespread enthusiasm and shared connection among Aldi shoppers in different regions.

5. Is the “caw caw” tradition only for long-time Aldi customers?

No, the “caw caw” tradition is not exclusive to long-time Aldi customers. It is a welcoming practice that anyone can participate in, regardless of how long they have been shopping at Aldi. It serves as a friendly and inclusive way to connect with fellow shoppers.

6. Does Aldi endorse or support the “caw caw” tradition?

Aldi as a company has not officially endorsed or supported the “caw caw” tradition. However, they have created an environment that fosters a sense of community and camaraderie among shoppers, allowing such traditions to emerge organically.

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