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Insomnia Cookies Collaborates with Sour Patch Kids, but Instagram Is Uncertain
For cookie lovers and late-night snackers, the collaboration between Insomnia Cookies and Sour Patch Kids has caused quite a stir. In a move that combines the sweetness of the cookies with the tart and sour flavors of the popular candy, Insomnia Cookies has unveiled a new creation that has Instagram users divided. Let’s delve into the details of this unique collaboration and explore the reactions it’s garnered.
A moment for cookies
Cookies have been enjoying a moment in the spotlight lately, much like cupcakes did during the heyday of “Sex and the City.” While Mrs. Fields has long been a favorite stop for cookie lovers at the mall, a variety of cookie chains have sprung up, giving shoppers more options to satisfy their sweet tooth.
One such chain is Crumbl Cookies, which started in 2017 and has quickly expanded to more than 200 locations. Great American Cookies, a staple in many malls, is another popular choice. And then there’s Insomnia Cookies, a brand born from the idea of a college student who wanted freshly baked cookies delivered late at night while studying or working on assignments. Since its inception, Insomnia Cookies has grown to more than 150 locations.
Insomnia Cookies has always prioritized serving late-night snackers, and this commitment is evident in its latest collaboration with Sour Patch Kids.
The PJ Party and the new flavor
Each year, Insomnia Cookies hosts its “PJ Party,” a special event where customers are encouraged to wear pajamas to the store in exchange for a free cookie. This year’s PJ Party will be held on Tuesday, September 20. To make the event even more exciting, Insomnia Cookies decided to introduce a new flavor: the Deluxe Filled Ft. Sour Patch Kids cookie.
The Deluxe Filled Ft. Sour Patch Kids cookie is a sugar cookie with a unique twist. It features a gooey raspberry Sour Patch Kids center and is topped with Sour Patch Kids Bitz. This limited-time flavor will be available September 20-25.
Instagram’s Mixed Reactions
As news of the collaboration spread on Instagram, users had mixed opinions about the new flavor. Some expressed their excitement and eagerness to try the cookie, with comments like “I need” and “That would be awesome!” Others were more skeptical, questioning the unusual combination and suggesting that it was a cookie that no one asked for.
It’s clear that the reaction to Insomnia’s Sour Patch Kids cookie reflects the flavor itself – sweet and sour. While some are intrigued by the unexpected blend of sweet and sour flavors, others are unsure if it will be a successful pairing.
The Future of Cookie Collaborations
The collaboration between Insomnia Cookies and Sour Patch Kids is just one example of how cookie brands are pushing the boundaries of flavor pairings. In an effort to surprise and delight consumers, cookie chains are constantly experimenting with unique ingredients and partnerships.
While not every collaboration is met with unanimous enthusiasm, it’s clear that the cookie industry is evolving to cater to diverse tastes and preferences. Whether it’s a classic chocolate chip cookie or an innovative flavor fusion, there’s something for everyone.
As cookie lovers eagerly await the release of Insomnia’s Deluxe Filled Ft. Sour Patch Kids cookie, one thing is certain – this collaboration has sparked conversation and curiosity among cookie lovers and skeptics alike.
Only time will tell if the collaboration between Insomnia Cookies and Sour Patch Kids will become a beloved treat or a fleeting experiment. Until then, cookie lovers can indulge in their favorite flavors and eagerly anticipate the next exciting cookie creation.
Sources:
Justina Huddleston. “Insomnia Cookies Collaborate With Sour Patch Kids And Instagram Is Unsure.” Mashed. September 15, 2022. https://www.mashed.com/1010799/insomnia-cookies-collabed-with-sour-patch-kids-and-instagram-is-unsure/.
FAQS
What is the relationship between Insomnia Cookies and Sour Patch Kids?
The collaboration between Insomnia Cookies and Sour Patch Kids involves the creation of a new cookie flavor called the Deluxe Filled Ft. Sour Patch Kids cookie. It is a sugar cookie filled with a gooey raspberry Sour Patch Kids center and topped with Sour Patch Kids Bitz.
When will the Deluxe Filled Ft. Sour Patch Kids cookie be available?
The Deluxe Filled Ft. Sour Patch Kids cookie will be available for a limited time from September 20-25.
What is the PJ Party mentioned in the article?
The PJ Party is an annual event hosted by Insomnia Cookies where customers are encouraged to wear pajamas to the store and receive a free cookie. This year the PJ Party coincides with the release of the new Deluxe Filled Ft. Sour Patch Kids cookie.
How are Instagram users responding to the collaboration?
Instagram users have expressed mixed reactions to the collaboration between Insomnia Cookies and Sour Patch Kids. Some users are excited and eager to try the new flavor, while others are skeptical and question the combination of sweet cookies and sour candy.
Are there any other collaborations in the cookie industry?
Yes, cookie brands are constantly exploring collaborations and experimenting with unique flavors. The collaboration between Insomnia Cookies and Sour Patch Kids is just one example of how cookie chains are pushing the boundaries of traditional cookie flavors.
Will the Deluxe Filled Ft. Sour Patch Kids cookie become a permanent addition to the Insomnia Cookies menu?
It is unclear if the Deluxe Filled Ft. Sour Patch Kids cookie will become a permanent menu item at Insomnia Cookies. For now, it is a limited time flavor and its future availability will depend on customer demand and acceptance.