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Unveiling the Secrets: What You Don’t Know About Culver’s

What You Don’t Know About Culver’s: A Deep Dive into America’s Dairyland Fast-Food Chain

Culver’s is a fast-food chain that has gained popularity for its unique offerings and commitment to quality. Hailing from Wisconsin, also known as America’s Dairyland, Culver’s pays homage to its dairy heritage by incorporating butter and frozen custard into its menu. While some may consider it a regional gem, Culver’s has made waves across the country, earning a spot as one of the nation’s favorite quick-service restaurants. Let’s uncover some fascinating facts about Culver’s that you may not know.

A delicious ode to dairy: Culver’s Signature Menu

Culver’s is known for its mouthwatering ButterBurgers and delicious frozen custard. Even if you choose a burger without cheese, it still comes with a hint of butter. In addition, Culver’s offers an impressive selection of 59 different flavors of frozen custard, with a daily rotation that includes chocolate and vanilla plus a featured flavor. This commitment to freshness and variety sets Culver’s apart from other fast food chains.

A Midwest Sensation: Culver’s Regional Dominance

If you are a Midwesterner, you are probably already familiar with Culver’s. However, this fast-food chain has expanded beyond its roots and now has a presence in 13 non-Midwestern states. Some even argue that Culver’s surpasses legendary chains like In-N-Out and Shake Shack in terms of quality and taste. Unfortunately, if you live in one of the 25 states without a Culver’s location, you may have to take a road trip to experience their delicious offerings firsthand.

Culver’s: A Nation’s Favorite

Culver’s has earned its place among the nation’s top quick-service restaurants. In a survey conducted by Restaurant Business, Culver’s ranked as the third favorite QSR, trailing only Chick-fil-A and Tropical Smoothie Cafe. The survey evaluated several categories, including service, ambiance, food quality, takeout convenience and value. Culver’s was also recognized as the top burger chain, beating out other popular chains such as In-N-Out. The combination of fresh ingredients, superior taste and exceptional value contributed to Culver’s success.

Impressive sales: Culver’s growth and popularity

In addition to its high ranking in consumer surveys, Culver’s has achieved impressive sales results. According to research conducted by Technomic, Culver’s ranks 40th among the top 500 restaurant chains in the United States based on sales. While it may not have cracked the top 10, Culver’s generated nearly $1.6 billion in sales in 2018. Notably, Culver’s also secured the ninth spot among all burger chains, beating out well-known competitors like In-N-Out and White Castle. With its commitment to quality and customer satisfaction, Culver’s continues to attract a loyal following.

The Evolution of the ButterBurger

The ButterBurger, Culver’s iconic creation, has an interesting history. The original Wisconsin ButterBurger, which predates Culver’s by more than 50 years, was served at Solly’s Coffee Shop. This early version consisted of a dry-toasted bun topped with braised onions and a generous helping of butter that melted as you ate it. Culver’s ButterBurger, on the other hand, doesn’t cook or marinate the patty in butter. Instead, the top bun is lightly buttered before serving, in the tradition of Craig Culver’s mother. While the original ButterBurger stands alone with its premium beef and fresh butter, Culver’s offers a variety of toppings, including cheese, mushrooms, onions, bacon and more, to satisfy different tastes.

A pioneer in pumpkin flavor

Long before pumpkin became a trendy flavor, Culver’s was adding it to its menu. In 1986, Culver’s began adding real, fresh pumpkin to its frozen custard while other chains were still catching on. While Starbucks is often credited with starting the pumpkin flavor trend, Culver’s had been delighting customers with pumpkin-infused treats for more than a decade and a half before the coffee giant introduced its famous Pumpkin Spice Latte in 2003. Culver’s commitment to using real ingredients has set it apart in the seasonal flavor arena.

The Journey of a Culver’s Franchise Owner

Culver’s success has made it an attractive franchise opportunity for aspiring business owners. Forbes recognized Culver’s as the second best high-investment franchise in 2018, while it also made Franchise Business Review’s list of the top food franchises to buy. However, becoming a Culver’s franchise owner involves more than just a financial investment. Prospective owners must undergo a rigorous selection process and demonstrate a commitment to upholding Culver’s values and standards. Once selected, franchisees receive comprehensive training and ongoing support to ensure the success of their business. Culver’s franchise model has allowed the brand to expand its reach while maintaining consistency and quality across all locations.

Community Involvement and Philanthropy

More than just a fast food chain, Culver’s is deeply rooted in the communities it serves. The company actively participates in various charitable initiatives and community events. One of its most notable programs is “Scoop of Thanks Day,” where Culver’s donates a portion of its frozen custard sales to agricultural education programs. Through these efforts, Culver’s strives to make a positive difference in the lives of its customers and the communities they call home.

Bottom line

Culver’s stands out in the fast food industry for its commitment to quality, diverse menu offerings and dedication to customer satisfaction. From its buttery ButterBurgers to its wide variety of frozen custard flavors, Culver’s continues to captivate the taste buds of customers across the country. Its regional dominance and impressive sales figures are a testament to the brand’s popularity and success. As Culver’s expands its reach, it remains committed to upholding the values that have made it a beloved fast food chain. So whether you’re a loyal fan or have yet to try Culver’s, take a moment to indulge in its delicious offerings and experience what makes it different.


How is Culver’s different from other fast food chains?

Culver’s differentiates itself by incorporating butter and frozen custard into its menu, paying homage to its Wisconsin dairy heritage. Their commitment to quality ingredients and made-to-order meals is evident in the taste and freshness of their offerings.

How many flavors of frozen custard does Culver’s offer?

Culver’s offers an impressive selection of 59 different flavors of frozen custard. However, due to their commitment to freshness, only one flavor (in addition to chocolate and vanilla) is available every day.

Is Culver’s only popular in the Midwest?

While Culver’s originated in Wisconsin and gained popularity in the Midwest, it has expanded to 13 non-Midwestern states. Its growing fan base and favorable rankings in national surveys indicate that Culver’s has earned recognition beyond its regional roots.

What makes Culver’s ButterBurgers unique?

Culver’s ButterBurgers feature a lightly buttered bun that adds a touch of richness to the sandwich. Unlike other butter burgers that marinate the patty in butter, Culver’s follows the tradition of lightly buttering the bun before serving, creating a delicious and distinctive flavor profile.

Does Culver’s offer seasonal flavors?

Yes, Culver’s is known for its seasonal flavors, including incorporating real, fresh pumpkin into its frozen custard. Long before the pumpkin trend took off, Culver’s was delighting customers with pumpkin-infused treats, demonstrating its commitment to using real ingredients.

How do I become a Culver’s franchise owner?

To become a Culver’s franchise owner, interested individuals must go through a rigorous selection process. This includes demonstrating a commitment to upholding Culver’s values and standards, as well as making a financial investment. If selected, franchisees receive extensive training and ongoing support to ensure the success of their business.

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