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The Morning Fizz: Exploring the Reality of Americans’ Breakfast Soda Habits

Do Americans really drink soda for breakfast?

In recent years, there has been growing curiosity about whether Americans actually drink soda for breakfast. The idea of starting the day with a fizzy, sweet beverage may seem unusual to some, but there is evidence to suggest that morning soda consumption is indeed a trend in certain regions of the United States. In this article, we will explore the statistics, anecdotes, and cultural factors surrounding this phenomenon to gain a better understanding of Americans’ breakfast soda habits.

The Rise of Morning Soda

While accurate data on morning soda consumption is scarce, there are indications that the popularity of soda as a breakfast beverage is on the rise. A 2007 Seattle Times article reported that 15.1% of people ordering breakfast at restaurants chose soda, nearly double the percentage in 1990. Additionally, a 2016 article highlighted a 6.2% increase in sales of sparkling soft drinks during breakfast hours over a two-year period, with millennials credited with driving this growth.

A History of Breakfast Soda Marketing

The idea of promoting soda as a morning beverage is not a recent development. Soda companies have been trying to position their products as breakfast beverages for more than three decades. In the 1980s, Jolt Cola was one of the first super-caffeinated sodas to be marketed as a potential coffee substitute. However, subsequent attempts by major manufacturers, such as Pepsi A.M. and Coke’s BreakMate, failed to gain significant traction.
Nevertheless, the 21st century saw a resurgence in the marketing of breakfast sodas. In 2007, Pepsi introduced Gatorade A.M. (later renamed Shine On), and in 2012, Taco Bell introduced Mountain Dew A.M., a combination of Mountain Dew and orange juice. The following year, Mountain Dew launched Kickstart, an extra-caffeinated beverage that was successful, but was not positioned exclusively as a breakfast drink. Instead, it was perceived as a cross between an energy drink and a soda, similar to Coke Energy.

Regional variations

Anecdotal evidence suggests that breakfast soda consumption varies across different regions of the United States. A 2019 Reddit thread revealed different perspectives on the issue. Some people from Massachusetts and upstate New York expressed that drinking soda for breakfast is uncommon in their areas. Conversely, respondents from southern states, particularly North Carolina and Florida, acknowledged their preference for morning soda consumption. Quora users also noted that soda for breakfast seemed to be more common in the South and Midwest.

The Midwest and breakfast soda

In addition to the southern states, the Midwest also shows a notable affinity for breakfast soda. Redditors affectionately referred to Diet Dr. Pepper as “Hoosier Coffee” in reference to residents of Indiana. Commenters from Kansas and Michigan confirmed the prevalence of breakfast soda in their respective areas. In addition, individuals from Ohio and Minnesota admitted to occasionally enjoying soda with their morning meal. It should be noted, however, that as people age, their taste preferences and dietary habits may change, potentially leading to a decrease in breakfast soda consumption.

The future of breakfast beverages

While morning beverage consumption has its devotees, it remains to be seen whether it will continue to gain traction or gradually decline. The beverage industry is constantly evolving, and new marketing innovations may shape the breakfast beverage landscape in the future. It is possible that breakfast seltzers or other alternatives will emerge as popular choices to meet changing consumer preferences for healthier morning options.


Do Americans really drink soda with breakfast? The answer is yes, but the prevalence varies by region and age group. While statistics show an increase in morning soda consumption, anecdotal evidence suggests it may be more common in the South and Midwest. As cultural and dietary habits continue to evolve, the breakfast beverage landscape may continue to change. Whether it’s soda, coffee, juice or other alternatives, the choice of morning beverage ultimately depends on individual preferences and regional traditions.


Is it true that Americans have soda for breakfast?

Yes, there is evidence that some Americans consume soda as a breakfast beverage, although the prevalence may vary by region and age group.

Are there statistics on morning soda consumption in the United States?

While specific data on morning soda consumption is limited, studies have shown an increase in the popularity of soda as a breakfast beverage, particularly among millennials.

Why do some people choose to drink soda at breakfast?

Personal taste preferences and cultural factors play a role in the decision to consume soda at breakfast. Some people find the carbonation and sweetness of soda appealing in the morning.

Is soda consumption at breakfast a new trend?

The promotion of soda as a breakfast beverage has been attempted by manufacturers for several decades. While some earlier attempts were unsuccessful, there has been a resurgence of marketing efforts in the 21st century.

Are there regional differences in breakfast soda habits?

Yes, anecdotal evidence suggests that breakfast soda consumption varies in different regions of the United States. Southern states and the Midwest have been identified as regions where breakfast soda consumption is relatively more common.

Could breakfast soda become less popular in the future?

The beverage industry is constantly evolving, and consumer preferences for healthier options may affect the popularity of breakfast soda. It remains to be seen whether alternative beverages will gain more traction in the morning.

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