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Blendtique Wine Company: A Journey to Shark Tank
Blendtique Wine Company, founded by Central California sommelier Billy Dim, embarked on an exciting journey after appearing on the hit show “Shark Tank”. This innovative company aimed to provide wine enthusiasts with the unique opportunity to blend their own custom wines and experience the art of winemaking firsthand. Let’s delve into what happened to Blendtique Wine Company after its Shark Tank appearance and explore the remarkable developments that have taken place.
The Birth of Blendtique Wine Company
Blendtique Wine Company was born out of Billy Dim’s desire to provide wine enthusiasts with an immersive winemaking experience. Dim recognized that many wine enthusiasts visited California vineyards for tastings and tours, but felt limited in their participation in the winemaking process. He believed they deserved more, and Blendtique Wine Company was born. Through Blendtique, wine drinkers could blend their own custom wines using different base varietals, creating a truly personalized wine experience.
Blendtique’s appearance on Shark Tank
Billy Dim’s vision attracted attention, and Blendtique Wine Company received financial support from First Choice Beverage, an organization that supports entrepreneurs in the alcohol industry. However, Dim realized he needed more funding and mentorship to move the company forward. This led him to the iconic “Shark Tank” stage in Season 8, where he pitched Blendtique Wine Company, seeking a $250,000 investment for 10% equity in the company.
A deal with Lori Greiner
During Blendtique’s appearance on Shark Tank, the Sharks had the opportunity to taste and experiment with the company’s wines. While several Sharks expressed interest and had some fun moments, it was Lori Greiner who saw the potential in Blendtique. After negotiations, Dim agreed to a $250,000 investment at 8% interest with 10% equity in the company. Ultimately, however, the deal with Greiner did not go through.
Partnership with Celebrity Cruise Lines
Although the deal fell through, Blendtique Wine Company persevered and found success in other ways. One notable partnership was with Celebrity Cruise Lines. Blendtique began hosting on-board wine blending events, giving passengers the opportunity to create their own unique wines while enjoying the luxury of a cruise. This collaboration proved fruitful, with Blendtique earning $4 million annually.
Diversified product offerings
Today, Blendtique Wine Company offers a variety of kits for wine blending enthusiasts. One such product is the Blendtique Wooden Kit, which was featured on Shark Tank. This kit includes four bottles of red wine, including merlot, cabernet sauvignon, syrah, and grenache. In addition to the wines, the kit includes a flask, a pipette, and a wooden wine case. The company has seen significant sales, with demand sometimes overwhelming the website to the point of crashing.
Private events and custom wine making
In addition to its partnership with Celebrity Cruise Lines, Blendtique Wine Company also hosts private events for individuals and groups. These events provide attendees with a hands-on wine blending experience that deepens their understanding of wine flavors and how they interact. In addition, Blendtique works with vineyards and winemakers throughout Central California to source its wines. This allows the company to create custom wines for specific occasions, such as weddings or restaurants looking to create their own unique wine offerings.
A toast to Blendtique’s success
Blendtique Wine Company’s post-Shark Tank journey is a testament to the passion and innovation of its founder, Billy Dim. By allowing wine lovers to blend their own wines and offer unique experiences, Blendtique has carved out a niche in the wine industry. Although the initial deal with Lori Greiner did not materialize, Blendtique’s partnerships, diversified product offerings and commitment to excellence have propelled the company to success. As Blendtique continues to raise a glass to its accomplishments, wine enthusiasts can look forward to a truly personalized and memorable wine experience with Blendtique Wine Company.
FAQS
Blendtique Wine Company is a unique wine company founded by sommelier Billy Dim. It allows wine enthusiasts to blend their own custom wines using different base varietals to create a personalized wine experience.
Did Blendtique Wine Company get a deal on Shark Tank?
While Blendtique Wine Company appeared on Shark Tank in Season 8, the deal with Lori Greiner, the only Shark interested in investing, ultimately did not go through. However, Blendtique has found success in other ways.
What partnerships has Blendtique Wine Company formed since Shark Tank?
Blendtique Wine Company formed a notable partnership with Celebrity Cruise Lines. They began hosting on-board wine blending events, giving passengers the opportunity to create their own unique wines while enjoying a luxurious cruise experience.
What products does the Blendtique Wine Company offer?
Blendtique Wine Company offers a variety of kits for wine enthusiasts. One popular product is the Blendtique Wooden Kit, which includes four bottles of red wine (Merlot, Cabernet Sauvignon, Syrah, and Grenache) along with a flask, pipette, and wooden wine case.
Does the Blendtique Wine Company host private events?
Yes, Blendtique Wine Company hosts private events for individuals and groups. These events provide attendees with hands-on wine blending experiences, allowing them to learn more about the flavors of wine and how they interact.
How does Blendtique Wine Company source their wines?
Blendtique Wine Company works with vineyards and winemakers throughout Central California to source its wines. This ensures high quality ingredients for their custom wine blending kits and allows them to create wines for various occasions such as weddings or restaurants looking for their own unique wine offerings.