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The Clash of Values: One Million Moms’ Attempt to Cancel Burger King’s Controversial Commercial

Why a million moms tried to cancel this Burger King commercial

The controversial Burger King commercial

Burger King, known for its bold and unconventional marketing strategies, found itself at the center of controversy with one of its commercials. The fast food chain has a reputation for poking fun at its competitors and pushing the envelope to get attention. But this time, their approach backfired, leading to a clash with a conservative mom campaign group called One Million Moms.

The use of an expletive

The Burger King commercial in question showed a person enjoying their plant-based Impossible Whopper and exclaiming, “Damn, that’s good. While this may seem like a harmless expression to some, it sparked outrage from One Million Moms. The group found the use of the word “damn” unethical, irresponsible and in poor taste.

One Million Moms protest

One Million Moms is known for its campaigns against media content it deems immoral or inappropriate for children. In this case, they took issue with Burger King’s use of the profanity in their commercial. The group rallied more than 9,500 supporters to demand that the ad be edited or removed altogether.

The Meaning of “Damn

The New York Post explains that while “damn” was once considered a strong insult to God, its meaning has evolved over time. Today, it is often used as an expression of annoyance rather than a blasphemous statement. Despite this shift in meaning, One Million Moms remained firm in their belief that the word should not be used in a commercial, especially one that could potentially reach a young audience.

Burger King’s response

Despite the backlash, Burger King chose not to edit or remove the commercial. The ad remained publicly available, including on Burger King’s official Twitter account. The decision to stand by its creative choice demonstrated Burger King’s commitment to maintaining its brand identity and not succumbing to outside pressure.

The impact on Burger King

Controversy is nothing new for Burger King. The fast-food chain has a history of pushing the envelope with marketing campaigns that often generate both praise and criticism. The clash with One Million Moms may have generated some negative attention, but it also brought the spotlight to the ad and the brand. Burger King’s ability to create buzz and stand out from the competition has been a key factor in its success.

The Role of Controversy in Marketing

Burger King’s approach to marketing is rooted in controversy. By challenging norms and using provocative language, they aim to capture consumer attention and create a memorable brand image. While this strategy can be risky, it has proven effective in generating buzz and connecting with their target audience.

The Importance of Understanding Audience Sensitivities

The One Million Moms protest against the Burger King commercial highlights the importance of understanding audience sensitivities. While some may argue that the use of the word “damn” was harmless, it is critical for companies to consider the potential impact on different segments of their audience. Balancing creativity with sensitivity is a delicate task for marketers as they strive to create content that resonates without alienating certain groups.

The power of social media

The controversy surrounding the Burger King commercial gained significant traction on social media platforms. Supporters and critics alike took to Twitter and other platforms to voice their opinions. This incident serves as a reminder of the power of social media to amplify both positive and negative sentiments. Brands must be prepared to navigate and respond effectively to such situations to protect their reputations and maintain customer trust.

The outcome and lessons learned

Despite the initial backlash, Burger King stood by the commercial and made it available to the public. The incident sparked discussions about the boundaries of advertising and the role of censorship. It also highlighted the ongoing clash between conservative values and progressive marketing approaches. While One Million Moms’ protest did not result in the ad’s removal, it served as a reminder to companies of the importance of understanding their audience and being prepared for potential controversy.

Bottom line

The battle between Burger King and One Million Moms over a controversial commercial has brought attention to the power of marketing, the influence of social media, and the need for companies to effectively manage sensitivities. While controversy can generate both positive and negative attention, it is critical for brands to strike a balance between creativity and audience sensitivities in order to maintain their reputation and connect with their target market. Burger King’s decision to stand by their commercial demonstrates their commitment to their brand identity and their willingness to push boundaries in order to capture consumer attention.


Why did One Million Moms try to stop the Burger King commercial?

One Million Moms was offended by the use of the word “damn” in the Burger King commercial and felt it was unethical and in poor taste.

What was the controversy surrounding the Burger King commercial?

The controversy stemmed from One Million Moms’ objection to the use of an expletive, “damn,” in the commercial promoting Burger King’s plant-based Impossible Whopper.

Did Burger King remove the ad in response to the protest?

No, Burger King chose not to edit or remove the commercial despite One Million Moms’ protest. The ad remained publicly available.

How did Burger King’s marketing strategy contribute to the controversy?

Burger King is known for its provocative and unconventional approach to marketing. By pushing boundaries and using controversial language, they aim to attract attention and stand out from the competition. However, this approach can sometimes lead to clashes with conservative groups such as One Million Moms.

What lessons can companies learn from this incident?

This incident highlights the importance of understanding audience sensitivities and balancing creativity with sensitivity in marketing. Companies should be prepared for potential controversy and consider the potential impact on different segments of their audience.

What was the outcome of the Burger King and One Million Moms clash?

Despite the protest, Burger King stood by its commercial and it remained available for public viewing. The clash sparked discussions about the boundaries of advertising, censorship, and the clash between conservative values and progressive marketing approaches.

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