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Unveiling the Mystery: The Fate of Baked! Doritos

Whatever happened to Baked! Doritos?

Are you a Doritos fan? Do you remember the Baked! Doritos that once graced store shelves? If you’re wondering what happened to this beloved snack, you’re not alone. Baked! Doritos were part of Frito-Lay’s attempt to offer a healthier alternative to their classic fried chips. In this article, we’ll dive into the history of Baked! Doritos, explore why they were discontinued, and discuss the ongoing fan outcry for their return.

The birth of Baked! Doritos

In the early 2000s, Frito-Lay introduced Baked! Doritos as an innovative twist on the popular snack. The key differentiator was that these Doritos were baked instead of fried. This baking process reduced the amount of oil used, resulting in a lower fat content compared to their fried counterparts. The introduction of Baked! Doritos was met with enthusiasm by health-conscious consumers looking for a guilt-free snacking option.
According to reviews on, Baked! Doritos debuted around 2002-2003. Initial offerings included flavors such as Baked! Nacho Cheesier and Baked! Cooler Ranch.

The discontinuation

Sadly, Baked! Doritos are no longer available on store shelves, much to the disappointment of their dedicated fan base. Frito-Lay made the decision to discontinue Baked! Doritos, likely due to a lack of profitability. While the exact reasons for the discontinuation are not explicitly stated, it appears that Baked! Doritos didn’t meet the company’s expectations in terms of sales and market demand.
Despite the discontinuation, Frito-Lay still offers a Baked product line that includes Cheetos, Lays, Ruffles and Tostitos. However, the absence of Baked! Doritos has left a void for fans who crave the unique taste and texture that made these chips so popular.

The fan outcry

Since the discontinuation of Baked! Doritos, fans have taken to social media to express their disappointment and plead for their return. One notable instance occurred in 2012, when an impassioned fan wrote in all caps on the Doritos Facebook page, demanding to know what happened to Baked! Doritos. The Doritos account responded by assuring fans that the brand was still available, but it seems that the comments section has been flooded with complaints ever since, lamenting the absence of their favorite snack.
While a small percentage of Frito-Lay’s consumer base continues to express a desire for Baked! Doritos, it appears that the company has no plans to resume production. Social media commenters have continued to call for the return of Baked! Doritos, with the most recent request coming as late as March 2021.
Despite the continued outcry from fans, Frito-Lay’s stance remains firm. They have acknowledged the passion of Baked! Doritos fans, but have made it clear that they have no intention of bringing the product back. Their decision to ignore these requests may seem surprising to some, but it becomes more understandable when you consider the relatively small number of responses and comments received on social media posts related to Baked! Doritos.
While Baked! Doritos may be a thing of the past, their memory lives on in the hearts (and taste buds) of their devoted fans. As of now, it appears that the chances of Baked! Doritos is slim to none. However, snack lovers can still enjoy Frito-Lay’s other Baked products, even if they cannot replicate the unique taste experience that Baked! Doritos once offered.
So when you find yourself reminiscing about the crunchy, baked goodness of Baked! Doritos, remember that sometimes even beloved snacks have a limited shelf life. As we continue to explore new flavors and snacking options, we can look back fondly on the time when Baked! Doritos brought a healthier twist to our snacking habits.
While the future of Baked! Doritos remains uncertain, one thing is certain: the passion and loyalty of its fans will never fade.


Why were Baked! Doritos discontinued?

The exact reasons for the discontinuation of Baked! Doritos have not been explicitly stated. However, it is believed that Frito-Lay decided to discontinue the product due to lack of profitability and possibly lower market demand.

Can I still find Baked! Doritos in stores?

No, Baked! Doritos are no longer available on store shelves. Frito-Lay made the decision to discontinue the product, leaving fans longing for their return.

Are there any alternatives to Baked! Doritos?

While Baked! Doritos are no longer available, Frito-Lay still offers a Baked line of products, including Cheetos, Lays, Ruffles and Tostitos. These alternatives provide a healthier snacking option for those who enjoyed the baked texture of Baked! Doritos.

Have fans expressed disappointment in the discontinuation of Baked! Doritos?

Yes, fans have expressed their disappointment and frustration on social media platforms such as Facebook, pleading for the return of Baked! Doritos. However, despite the ongoing outcry, Frito-Lay has shown no signs of bringing the product back.

Were Baked! Doritos healthier than the fried versions?

Yes, baked! Doritos were marketed as a healthier alternative to traditional fried Doritos. The baking process used less oil, resulting in a lower fat content compared to their fried counterparts. However, it’s worth noting that even though Baked! Doritos are considered healthier, they are still a snack food and should be consumed in moderation.

Is there any hope for a return of Baked! Doritos in the future?

At this point, it seems unlikely that Baked! Doritos will make a comeback. Despite passionate pleas from fans, Frito-Lay has made it clear that they have no intention of resuming production. Snack lovers will have to cherish the memories of Baked! Doritos and explore other snack options from the Frito-Lay lineup.

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