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The Unexpected Reign: Revealing the True Champion of Potato Chip Flavors in the US

The surprising truth about the most popular potato chip flavor in the US

When it comes to potato chips, everyone has a favorite flavor. Some people crave the tangy bite of salt and vinegar, while others can’t resist the smoky allure of barbecue. With so many options, it’s easy to assume that these bold and exciting flavors dominate the market. But prepare to be amazed, because the most popular potato chip flavor in the U.S. isn’t what you think.

The Reign of Plain: Unveiling the Stats

According to research conducted by market and consumer data company Statista, the most consumed potato chip flavor in the U.S. is plain. Yes, you read that right-plain. Despite the myriad of tempting flavors available, plain potato chips reign supreme among Americans.
Statista compiled data from the US Census and the Simmons National Consumer Survey (NHCS) to determine the popularity of potato chip flavors. The results were staggering. In 2020 alone, a staggering 191.19 million Americans reached for a bag of plain potato chips. By comparison, the runner-up flavor, barbecue, lagged far behind with only 86.95 million consumers. It was less than half as popular as regular.

The Battle of the Brands

While the flavor debate rages, another fierce competition is unfolding in the world of potato chips – the battle of the brands. From Cape Cod’s thick and hearty chips to Ruffles’ crispy and crunchy delights, each brand offers a unique chip experience. But which brand comes out on top?
According to research firm Wonder, Lay’s is the undisputed champion of the American potato chip industry. With a staggering 59.9% market share, Lay’s dominates the shelves and the taste buds of potato chip lovers nationwide. Ruffles secures second place, while Pringles claims the bronze medal.
So if you’re planning a party or gathering and want to ensure maximum chip enjoyment for your guests, it’s clear that Lay’s should be your first choice. Their classic plain flavored chips will please the majority, and you can always add a touch of excitement by offering a variety of delicious dips.

Elevate your chip experience with dips

Plain potato chips may be the nation’s favorite, but that doesn’t mean you have to settle for a lack of flavor. Dips can transform a simple chip into a culinary delight, adding a burst of flavor and texture. If you’re looking for some dip inspiration, here are 14 super-easy dip recipes that are perfect for any occasion, including everyone’s favorite Super Bowl Sunday.
Whether you prefer creamy and tangy ranch dip, spicy salsa, or rich and cheesy spinach dip, there’s a dip to satisfy every palate. So stock up on Lay’s Plain Potato Chips, gather up your favorite dips, and get ready to take your chip experience to new heights.

The Last Word

It may come as a surprise, but plain potato chips hold the crown as the most popular flavor in the U.S. With millions of Americans turning to these simple yet satisfying snacks, it’s clear that sometimes less is more. Whether you’re a fan of plain chips or prefer to indulge in the diverse world of flavored varieties, there’s no denying the enduring appeal of the humble potato chip.
The next time you’re at the grocery store or hosting a gathering, remember the power of plain potato chips. They may be unassuming, but their popularity speaks volumes. So grab a bag, enjoy the crunch, and embrace the timeless appeal of America’s favorite snack.


Is it true that the most popular potato chip flavor in the U.S. is plain?

Yes, according to research by market and consumer data company Statista, plain potato chips hold the title of most popular flavor in the U.S., beating out all other varieties.

What data was used to determine the popularity of potato chip flavors?

The popularity of potato chip flavors was determined using data from the US Census and the Simmons National Consumer Survey (NHCS), as collected by Statista.

How many Americans will eat plain potato chips in 2020?

In 2020, approximately 191.19 million Americans consumed Plain potato chips, making it the most consumed flavor by a wide margin.

What is the second most consumed flavor after Plain Potato Chips?

Barbecue flavored potato chips come in second, with 86.95 million Americans consuming them in 2020. However, they are less than half as popular as plain chips.

Which brand dominates the U.S. potato chip industry?

Lay’s is the leading brand in the potato chip industry with a whopping 59.9% market share, according to research firm Wonder.

Are there ways to improve the taste of plain potato chips?

Yes, you can enhance the flavor of plain potato chips by pairing them with a variety of dips. Offering a variety of delicious dips can add excitement and enhance the chip-eating experience for guests.

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