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The story behind Jet’s Pizza
Jet’s Pizza is more than just a pizza chain; it is a story of passion, commitment and the pursuit of perfection. Founded in the late ’70s by two brothers, Eugene and John Jetts, Jet’s Pizza has become synonymous with delicious Detroit-style deep dish pizza. The brothers drew inspiration from other successful Detroit-area pizza chains such as Buddy’s Rendezvous and Shield’s to create their own unique pizza experience.
A Spontaneous Decision
The journey of Jet’s Pizza began with a spur-of-the-moment decision by Eugene Jetts. While on his way to sign papers for a new home, he stumbled upon a storefront that caught his eye. Without hesitation, Eugene decided to use his savings and some financial help from his parents to buy the space and start a pizza business. Despite his parents’ skepticism, Eugene and John worked tirelessly to prove them wrong and turn their impulsive decision into a thriving business.
The evolution of the name
Originally known as Jetts Party Shoppe and Pizzeria, the name was eventually changed to Jet’s Pizza on the advice of their attorneys. Including their last name in the business name was deemed less effective in generating intrigue and interest. The change allowed them to focus on creating a memorable and enticing brand that would resonate with customers.
A unique pizza shape
One of the things that sets Jet’s Pizza apart is its rectangular shape. While most pizzas are round, Jet’s Pizza chose a square shape that is reminiscent of the original pizzas made in Italy. This decision not only makes the pizzas easier to make, but also appeals to both crust and non-crust lovers. The eight-corner pizza, a menu innovation by co-founder Eugene Jetts, has become a top seller and customer favorite.
A crust with flair
Jet’s Pizza prides itself on its crust, which is pillowy, crispy and topped with caramelized cheese. In addition to the traditional crust, the chain offers a variety of flavored crust options, including garlic, poppy seed, and Cajun. Whether you prefer thin crust, New York-style, cauliflower crust, or gluten-free options, Jet’s Pizza has something to satisfy every craving.
The Symphony of Cheese
Jet’s Pizza goes the extra mile when it comes to sourcing its cheese. All of the cheese used in their restaurants comes from cows that listen to soothing opera music and sleep on bed mattresses. The company believes that the cows’ relaxed state contributes to the quality of the cheese they produce. It is this attention to detail and commitment to excellence that sets Jet’s Pizza apart from its competitors.
Scandals and Apologies
Like any business, Jet’s Pizza has faced its share of challenges. In 2020, a Snapchat video went viral showing a store manager shaving her legs in the kitchen sink. The incident led to the employee’s termination, along with allegations of sexual harassment. The company also had to apologize for the behavior of another employee who displayed a controversial sign in response to the Black Lives Matter movement. Jet’s Pizza acknowledges these incidents and is committed to learning from them and ensuring a respectful and safe environment for both employees and customers.
Innovation and Adaptation
After four decades of success, Jet’s Pizza made a significant change by cutting its large pizza into eight slices instead of ten. This decision was driven by the labor shortage in the restaurant industry, as it reduced the number of slices required. While some may view this change as purely practical, it exemplifies Jet’s Pizza’s willingness to adapt and find solutions to overcome industry challenges.
A family recipe
The secret to Jet’s Pizza’s delicious taste lies in its pizza sauce, a closely guarded family recipe. This signature sauce, combined with carefully selected ingredients and attention to detail, ensures that every bite is packed with incredible taste and satisfaction.
Bottom line
More than just a pizza chain, Jet’s Pizza is a testament to the power of passion, innovation and dedication. From its humble beginnings as an impulsive idea to more than 380 stores nationwide, Jet’s Pizza has remained committed to delivering exceptional quality and taste to its customers. With its unique rectangular shape, flavorful crust options, and attention to detail in every aspect of the business, Jet’s Pizza continues to be a popular choice for pizza lovers everywhere.
FAQS
What is the story behind Jet’s Pizza?
Jet’s Pizza was founded in the late 70’s by two brothers, Eugene and John Jetts. Inspired by other successful pizza chains in the Detroit area, they embarked on a journey to create their own unique pizza experience.
Why did Jet’s Pizza change its name?
Originally known as Jetts Party Shoppe and Pizzeria, the name was changed on the advice of their attorneys. Including their last name in the business name was deemed less effective in generating intrigue and interest, leading to the decision to rebrand as Jet’s Pizza.
What makes Jet’s Pizza’s crust unique?
Jet’s Pizza prides itself on its crust, which is pillowy, crispy and topped with caramelized cheese. They offer a variety of flavored crust options, including garlic, poppy seed, and Cajun, to enhance the taste and texture of their pizzas.
What makes Jet’s Pizza different from other pizza chains?
Jet’s Pizza stands out for its rectangular pizzas, which are reminiscent of the original pizzas made in Italy. They also emphasize the quality of their ingredients, including sourcing cheese from cows listening to soothing opera music, resulting in a distinct and flavorful pizza experience.
Has Jet’s Pizza had any controversy?
Jet’s Pizza, like any business, has faced challenges. In the past, they have dealt with incidents such as a viral video showing inappropriate behavior by an employee and a controversial sign in response to the Black Lives Matter movement. The company acknowledges these incidents and strives to learn from them to ensure a respectful and safe environment.
How has Jet’s Pizza adapted to changes in the industry?
Jet’s Pizza has demonstrated its willingness to adapt by making practical changes, such as cutting its large pizzas into eight slices instead of ten, to address industry challenges such as labor shortages. This shows their commitment to finding innovative solutions while maintaining the quality and taste their customers love.