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The Untold Truth of Clif Bars: A Journey of Innovation and Sustainability
Clif Bars have become a staple in the energy bar market, offering a wide range of delicious and nutritious options for athletes and health-conscious individuals. But do you know the untold truth behind these popular bars? Join us as we delve into the fascinating history of Clif Bars, from its humble beginnings to its commitment to sustainability and employee well-being.
A Homemade Creation: From Bike Rides to Energy Bars
Clif Bars were born from a simple yet ingenious idea by Gary Erickson, a bicycle seat factory worker in Berkeley. During a grueling 125-mile bike ride, Erickson and his friend carried several energy bars. But after eating five bars, Erickson couldn’t bear the thought of eating another. Inspired to create something better, he set up shop in his mother’s kitchen and began experimenting with ingredients.
After months of trial and error, Erickson launched the Clif Bar in 1992. The bars were named after his father, Clifford, who not only shared Erickson’s love of the outdoors, but also encouraged him to follow his passions. With flavors like Blueberry Crisp, Crunchy Peanut Butter, and Chocolate Chip, Clif Bars quickly became a favorite among cyclists and climbers.
Simple ingredients and nutritional benefits
What sets Clif Bars apart is a commitment to simple, high-quality ingredients. Rolled oats, dried fruits, nuts and seeds form the core of these bars, which are 70 percent organic. They are also free of trans fats, high fructose corn syrup, GMOs, and artificial flavors. Clif Bars provide a convenient and nutritious source of energy, making them a favorite among athletes and outdoor enthusiasts.
Expanding the line and making a difference
As Clif Bars gained traction in the marketplace, the company expanded its product line to include energy gel pouches, energy chews and electrolyte drink mixes. They also introduced Luna bars, marketed specifically to women, and Clif Kids, marketed to the younger generation.
But Clif Bars’ impact goes beyond providing delicious snacks. The company is guided by a set of principles they call the Five Aspirations, which prioritize the sustainability of their business, brands, people, community and planet. They strive to make a positive difference in the lives of their employees and the communities in which they operate.
A commitment to sustainability
Clif Bar’s commitment to sustainability is evident in its actions. The company’s headquarters received the prestigious LEED Platinum certification in 2002, the highest recognition for sustainable building design. They recycle or compost 85 percent of their waste, minimizing their environmental footprint. In addition, all of the cocoa used in their chocolate-flavored bars comes from Rainforest Alliance Certified farms, supporting responsible agricultural practices.
Valuing employees and giving back
Clif Bar has created a work environment that fosters employee well-being and engagement. Based in Emeryville, California, the company employs approximately 1,200 people and is consistently ranked as one of the best places to work in the country. Clif Bar encourages employees to volunteer and make a positive impact, even during the workday.
In 2010, the Employee Stock Ownership Plan (ESOP) was implemented, allowing employees to collectively own 20 percent of the company. This unique ownership structure strengthens the company’s commitment to its employees and ensures that the values and vision of Clif Bars remain intact.
A Serendipitous Decision: Staying True to Roots
In 2010, Clif Bar faced a tempting offer from Quaker Oats to buy the brand for $120 million. But Gary Erickson decided to turn down the offer. He realized that Clif Bar was more than just a business; it was his life, his family and a tribute to his father. This bold decision ensured that Clif Bars would remain an independent and authentic company, driven by a passion for creating nutritious and sustainable products.
The legacy continues
Today, Gary Erickson and his wife, Kit Crawford, continue to lead Clif Bar as Co-CEOs. Their commitment to innovation, sustainability and employee well-being has led the company to great success. With estimated annual sales between $500 million and $1 billion, Clif Bar is a testament to the power of a homemade creation and a commitment to making a positive impact.
The Untold Truth of Clif Bars reveals a story of passion, innovation and sustainability. From Gary Erickson’s homemade creation in his mother’s kitchen to the company’s commitment to simple ingredients, employee well-being, and environmental responsibility, Clif Bars have become more than just an energy bar brand. They represent a healthy approach to nutrition and a commitment to leaving a positive footprint on the world. So the next time you reach for a Clif Bar, savor not only its delicious taste, but also the untold story behind it-a story of perseverance, values, and a desire to make a difference. More than just a snack, Clif Bars are a symbol of a journey that began with a bike ride and continues to inspire millions around the world.
FAQS
Clif Bars were inspired by a grueling 125-mile bike ride undertaken by Gary Erickson, a Berkeley-based bicycle seat factory worker. After consuming several energy bars during the ride, Erickson felt the need to create a better tasting and more nutritious energy bar.
Who is Clif Bar named after?
Clif Bar is named after Gary Erickson’s father, Clifford. Clifford not only shared Erickson’s love of the outdoors, but also encouraged him to follow his passions.
What are the key ingredients in Clif Bars?
The main ingredients in Clif Bars are oats, dried fruit, nuts, and seeds. Clif Bars are made with simple, high-quality ingredients and are 70 percent organic. They are also free of trans fats, high fructose corn syrup, GMOs and artificial flavors.
How does Clif Bar contribute to sustainability?
Clif Bar is committed to sustainability and has taken several steps to minimize its impact on the environment. The company’s headquarters is LEED Platinum certified and they recycle or compost 85 percent of their waste. They also source cocoa for their chocolate-flavored bars from Rainforest Alliance Certified farms, supporting responsible agricultural practices.
What other products does Clif Bar make?
In addition to Clif Bars, the company offers a number of other products, including energy gel pouches, energy chews, and electrolyte drink mixes. They also have a line of bars called Luna, marketed specifically to women, and Clif Kids bars for younger consumers.
Why did Gary Erickson turn down the offer to sell Clif Bar to Quaker Oats?
Despite an attractive offer of $120 million from Quaker Oats, Gary Erickson decided to turn down the deal. He believed that Clif Bar was more than a business venture; it was his life, his family and a tribute to his father. Erickson’s passion and commitment to the company’s values and vision led him to reject the offer and keep Clif Bar independent.