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How the Flintstones ended up on Fruity Pebbles
The Flintstones, the beloved modern-day Stone Age family, have left an indelible mark on popular culture. Even if you didn’t grow up watching Fred, Wilma, Pebbles and Dino on The Flintstones cartoon, you’re probably familiar with Fred Flintstone’s iconic face, which can be found on cereal boxes in supermarkets across North America. In this article, we’ll explore the fascinating story of how The Flintstones ended up on Fruity Pebbles, one of the most recognizable cereals on the market.
The birth of Fruity Pebbles
In 1971, Fruity Pebbles made its national debut in the United States. As reported by MeTV, the cereal was introduced with the face of Fred Flintstone prominently displayed on the box. While Fruity Pebbles may seem far removed from the Bronto burgers referenced in the TV show, the decision to feature Fred Flintstone was a strategic marketing move to capitalize on the popularity of the Flintstones franchise.
Interestingly, Fruity Pebbles didn’t always have this classic name-and-face combination. Before it was rebranded, the cereal was known as Sugar Rice Krinkles and had a different mascot – a balding clown. Working names for Fruity Pebbles included “Flint Chips” and “Rubble Stones,” which were eventually discarded in favor of the final branding.
A partnership with The Flintstones
The connection between The Flintstones and Fruity Pebbles runs deep. The original Flintstones cartoon ran from 1960 to 1966, and in 1971, a new spin-off series called The Pebbles and Bam-Bam Show was launched to coincide with the release of Fruity Pebbles. This synergy between the cereal and the show helped solidify their brand identities.
Over the years, The Flintstones became the face of not one, but several iterations of the Fruity Pebbles brand. The partnership proved to be a long-lasting one, with the cereal company, Post, continually releasing spin-offs such as Dino Pebbles, Bedrock Blizzard Cocoa Pebbles, and Dino’s S’Mores Pebbles. Even in 2020, Fruity Pebbles introduced Magic Fruity Pebbles, further extending the cartoon tie-in and maintaining the brand’s popularity.
A milestone anniversary
2021 marks the 50th anniversary of Fruity Pebbles, which makes Pebbles, the young daughter of Fred and Wilma Flintstone, feel pretty prehistoric. Throughout these five decades, Fruity Pebbles has remained a beloved cereal that has captured the hearts of children and adults alike.
The continued presence of The Flintstones on Fruity Pebbles boxes is a testament to the lasting impact of this iconic cartoon family. The combination of a beloved cartoon and a delicious cereal has created a powerful marketing synergy that continues to resonate with consumers.
Bottom line
The story of how the Flintstones ended up on Fruity Pebbles is a story of successful branding and marketing. By putting Fred Flintstone on the cereal boxes, Post capitalized on the popularity of the Flintstones franchise and created a lasting connection between the cartoon and the cereal. The partnership has endured for more than five decades, with various spin-offs and new flavors keeping Fruity Pebbles relevant and appealing to consumers of all ages. So the next time you enjoy a bowl of Fruity Pebbles, take a moment to appreciate the rich history and enduring legacy of The Flintstones, who brought this iconic cereal to your breakfast table.
FAQS
How did the Flintstones end up on Fruity Pebbles?
The Flintstones became the face of Fruity Pebbles through a strategic marketing partnership. When the cereal was introduced nationwide in 1971, Fred Flintstone’s iconic face was featured on the box to promote the brand.
What were the original names considered for Fruity Pebbles?
Before settling on the name Fruity Pebbles, the cereal was considered for the names Flint Chips and Rubble Stones. However, these names were ultimately discarded in favor of the final branding.
Was Fruity Pebbles the original name of the cereal?
No, Fruity Pebbles was not the original name of the cereal. The cereal was originally known as Sugar Rice Krinkles and had a different mascot – a balding clown. The rebranding to Fruity Pebbles with the Flintstones association came later.
How did The Flintstones and Fruity Pebbles work together beyond the introduction of the cereal?
The Flintstones and Fruity Pebbles had a long-standing partnership. Along with the launch of Fruity Pebbles, a new spin-off series called The Pebbles and Bam-Bam Show was introduced, further cementing the connection between the cereal and the cartoon.
Are there any other Fruity Pebbles spin-offs or variations?
Yes, Post, the company behind Fruity Pebbles, has released several spin-offs and variations over the years. Some examples include Dino Pebbles, Bedrock Blizzard Cocoa Pebbles, Dino’s S’Mores Pebbles, and Magic Fruity Pebbles, which was introduced as recently as 2020.
How long have Fruity Pebbles been around?
Fruity Pebbles will celebrate its 50th anniversary in 2021. Since its national debut in 1971, the cereal has remained a popular and beloved breakfast choice for both children and adults.