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Dunkin”s best-selling menu item isn’t a doughnut
Dunkin’ Donuts, a popular breakfast chain founded by William Rosenberg in 1948, has become a household name synonymous with delicious donuts and hot coffee. Over the years, Dunkin’ has expanded its menu and gained popularity as a coffeehouse, giving even Starbucks a run for its money. Surprisingly, the most popular item on the Dunkin’ menu is not their iconic donuts; it’s their coffee.
The Rise of Dunkin’ Donuts
Rosenberg’s vision was to create a place where people could enjoy the freshest, most delicious coffee and doughnuts, quickly, with excellent service. His belief in the winning combination of doughnuts and coffee led him to rename the company Dunkin’ Donuts just two years after its founding. The idea was to capture the essence of dipping a delicious donut into a steaming cup of coffee, creating a delightful experience for customers.
Since then, Dunkin’ Donuts has enjoyed remarkable success, expanding to more than 12,000 locations in 45 countries around the world. But as the company evolved, so did its customers’ preferences. Today, Dunkin’ has become a coffee destination, with coffee as the star of the menu.
Coffee: Dunkin’s most popular menu item
According to Eat This Not That, the most popular item at Dunkin’ is not their delicious doughnuts; it’s their coffee. Dunkin’ has successfully carved out a niche for itself in the coffee industry, even earning the title of having the highest rated coffee among all coffee house chains in the United States.
In a 2019 Harris Poll that surveyed more than 45,000 respondents, Dunkin’ and Krispy Kreme topped the charts for “familiarity, quality, and purchase consideration.” Dunkin’ also received the highest rating for its at-home packaged coffee, solidifying its position as the go-to coffee brand for many consumers.
The Coffee Phenomenon
Dunkin’ is a popular coffee brand for a reason. Every second, Dunkin’ sells approximately 60 cups of coffee, which, according to the Dunkin’ Newsroom, equates to more than 2 billion cups of coffee served worldwide in a single year. These staggering numbers clearly demonstrate the love and loyalty customers have for Dunkin’ coffee.
The decision to rebrand from “Dunkin’ Donuts” to simply “Dunkin'” in 2018 further underscores the company’s focus on being a beverage-led business. Tony Weisman, Dunkin’ Donuts’ US CMO, acknowledged the growing demand for coffee and coffee-related beverages and the need to address this evolving market.
The perfect pairing: Donuts and Coffee
While Dunkin’ has become known for its exceptional coffee, it hasn’t forgotten its roots. The chain remains a top choice for those craving a delicious breakfast treat. As William Rosenberg understood, nothing complements a hot cup of coffee like a fresh, delicious donut.
Dunkin’ Donuts continues to offer a wide variety of donuts, from classic glazed varieties to innovative flavors and seasonal specialties. The combination of Dunkin’ Donuts’ delicious donuts and high-quality coffee creates an unparalleled breakfast experience that keeps customers coming back for more.
Bottom line
Dunkin’ Donuts, a brand built on the premise of serving the freshest coffee and donuts, has become a coffeehouse powerhouse. While the doughnuts remain a popular treat, Dunkin’s coffee has stolen the spotlight and become the company’s best-selling menu item.
With billions of cups sold each year, Dunkin’ has established itself as a leader in the coffee industry, delivering exceptional quality and taste to coffee lovers around the world. Whether you’re in the mood for a delicious doughnut or a perfectly brewed cup of coffee, Dunkin’ continues to provide a delightful experience that satisfies the cravings of breakfast lovers everywhere.
FAQS
The best-selling menu item at Dunkin’ is their coffee, surpassing even their iconic doughnuts in popularity.
Why is Dunkin’ coffee so popular?
Dunkin’ coffee has gained popularity because of its exceptional taste, quality and the company’s focus on being a beverage-driven business. They have consistently delivered a satisfying coffee experience, earning the highest rating for their at-home packaged coffee in a consumer survey.
How many cups of coffee does Dunkin’ sell annually?
Dunkin’ sells approximately 60 billion cups of coffee each year, making it the nation’s most popular coffee brand.
Has Dunkin’ Donuts shifted its focus away from doughnuts?
While Dunkin’ has expanded its menu and gained popularity as a coffeehouse, it hasn’t forgotten its roots. Donuts are still an integral part of Dunkin’s offerings, but the popularity of their coffee has taken the spotlight in recent years.
What makes Dunkin’ coffee different from other coffeehouse chains?
Dunkin’ coffee ranks high in familiarity, quality and purchase intent. Customers appreciate the exceptional taste and quality of Dunkin’ coffee, making it the highest-rated coffee of any coffeehouse chain in the United States.
What makes the combination of Dunkin’ Donuts and coffee so special?
The combination of Dunkin’ delicious donuts and high-quality coffee creates a perfect pairing that customers love. The fresh, delicious donuts complement the hot cup of coffee, enhancing the breakfast experience and creating a delightful treat for donut and coffee lovers alike.