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Brad Pitt becomes face of luxury coffee brand
Brad Pitt, the renowned movie star, has recently taken on a unique role as brand ambassador for the prestigious Italian company De’Longhi. Known worldwide for its high-end coffee and coffee machines, De’Longhi has partnered with Pitt for its international “Perfetto” campaign, based in Treviso, Italy (via Mashed). This collaboration seems like a perfect fit, considering Pitt’s deep appreciation for a good cup of Joe.
A passion for coffee and connection
Pitt shares his perspective on coffee: “To me, coffee is not just a drink. It creates connections, allows you to take a moment and pause to enjoy the present” (via Mashed). This sentiment underscores the importance of coffee in our lives beyond mere consumption. It serves as a catalyst for meaningful experiences and moments of indulgence.
The “Perfetto” campaign
De’Longhi’s “Perfetto” campaign aims to capture the essence of coffee as a ceremony, a luxury and a pleasurable experience. Pitt’s involvement adds a touch of glamour and allure to the brand, highlighting the Italian tradition of enjoying coffee as a cherished ritual (via Mashed). The campaign features Pitt in a variety of settings, including buying coffee beans, riding a motorcycle and enjoying his morning brew at home.
The production team behind the campaign spared no expense, enlisting renowned professionals such as composer Justin Hurwitz, cinematographer Linus Sandgren, and director Damien Chazelle, known for his work on the critically acclaimed “La La Land” (via Mashed). Together, they create an elegant and intimate image of Pitt that captivates viewers and inspires a desire for the exquisite coffee experience offered by De’Longhi.
Indulging in luxury
While De’Longhi’s coffee beans retail for $14.99 for a 12-ounce bag and its coffee makers cost upwards of $200, the brand’s price point is justified by the exceptional quality and luxurious experience it delivers (via Mashed). While some may consider it more expensive than generic store brands, many coffee enthusiasts are happy to spend a similar amount on their regular trips to Starbucks. De’Longhi offers the opportunity to take the coffee drinking experience to new heights.
A coffee brand that makes a statement
Brad Pitt’s association with De’Longhi as a brand ambassador not only adds star power to the company, but also reinforces the idea that coffee is more than just a beverage. It symbolizes connection, luxury and a moment of personal indulgence. With the “Perfetto” campaign, De’Longhi aims to inspire coffee lovers to embrace the art of enjoying a perfect cup of coffee while enjoying the finer things in life.
Keep an eye out for the captivating ad featuring Brad Pitt, which is sure to leave a lasting impression on coffee lovers and non-drinkers alike (via Mashed). The allure of Pitt and the elegance of De’Longhi’s products may just entice you to indulge in the world of luxury coffee, where every sip becomes an exquisite experience.
FAQS
Brad Pitt recently became the brand ambassador for the luxury coffee brand.
What is the name of the luxury coffee brand?
The name of the luxury coffee brand is De’Longhi.
Where is De’Longhi based?
De’Longhi is headquartered in Treviso, Italy.
What is Brad Pitt’s view on coffee?
Brad Pitt sees coffee as more than just a beverage. He believes it creates connections and allows people to take a moment, pause and enjoy the present.
What is the concept behind De’Longhi’s “Perfetto” campaign?
The “Perfetto” campaign aims to capture the essence of coffee as a ceremony and a luxurious, pleasurable experience. It reflects the Italian tradition of enjoying coffee as a cherished ritual.
What is the price range of De’Longhi coffee beans and coffee machines?
De’Longhi’s coffee beans retail for $14.99 per 12-ounce bag, while its coffee makers retail for over $200.