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Unleash Your Creativity: How to Create Your Own Ben & Jerry’s Flavor

How to create your own Ben & Jerry’s flavor

Ben & Jerry’s, the beloved ice cream company known for its innovative and unique flavors, offers ice cream enthusiasts the exciting opportunity to create their own custom flavor. If you’ve ever dreamed of having your own Ben & Jerry’s creation, this guide will walk you through the process of creating a delicious and unique ice cream flavor that could potentially make it to store shelves.

1. Unleash your creativity

The first step in creating your own Ben & Jerry’s flavor is to unleash your creativity and let your imagination run wild. Think about the flavor combinations that excite your taste buds and what unique twists you can bring to the table. Whether it’s a classic flavor with a surprising twist or an entirely new concept, the sky’s the limit when it comes to creating your own ice cream masterpiece.

2. Choose your base flavor

Once you have a clear vision of your flavor, it’s time to choose a base. Ben & Jerry’s offers a wide range of base flavors, from classic vanilla and chocolate to more adventurous options like peanut butter or coffee. Choose a base that complements your overall concept and sets the stage for the other ingredients to shine.

3. Add chunks and swirls

One of the hallmarks of Ben & Jerry’s ice cream is the generous inclusion of chunks and swirls that add texture and depth to every scoop. Consider what mix-ins, such as chocolate chips, cookie dough or fruit pieces, would enhance the flavor experience of your creation. In addition, think about adding a delicious swirl like caramel, fudge, or fruit sauce to take your flavor to the next level.

4. Give your flavor a memorable name

A great Ben & Jerry’s flavor isn’t complete without a catchy, memorable name. Let your creativity shine as you brainstorm names that capture the essence of your creation. Play with rhymes, puns or witty wordplay to make your flavor stand out and pique the curiosity of ice cream lovers.

5. Submit your idea

Once you’ve perfected your flavor concept and chosen a name, it’s time to submit your idea to Ben & Jerry’s. Visit their website and navigate to the Contact Us page, where you’ll find a form to fill out with your flavor name, description, and contact information. Take the time to craft your submission carefully, as this is your chance to make a lasting impression on the ice cream experts at Ben & Jerry’s.

6. Understand the process

While submitting your flavor idea doesn’t guarantee it will make it to store shelves, it’s important to understand the process that follows. Ben & Jerry’s receives many submissions, and they carefully evaluate each one to determine if it fits their brand and is feasible to produce. If your flavor is selected, the company may contact you for further collaboration and refinement.

7. Embrace the DIY approach

If the idea of relinquishing control over your flavor creation isn’t for you, don’t worry! You can still embrace the do-it-yourself approach and bring your flavors to life in your own kitchen. Experiment with different ingredients, ratios, and techniques to recreate the flavor you envision. It may not be available in stores, but you’ll have the satisfaction of enjoying your very own Ben & Jerry’s creation.
Creating your own Ben & Jerry’s flavor is an exciting and creative endeavor that allows you to make your mark on the world of ice cream. Whether your flavor idea becomes a reality or remains a delicious dream, the process of creating and submitting your creation is a rewarding experience that lets your imagination soar. So unleash your inner ice cream artist and who knows? Your flavor could be the next big thing in the world of frozen treats.


Can anyone create their own Ben & Jerry’s flavor?

Yes, anyone can create their own Ben & Jerry’s flavor. The company welcomes flavor suggestions from ice cream enthusiasts and encourages creativity in the flavor creation process.

Do I need any special skills or experience to create a flavor?

No, you don’t need any special qualifications or experience to create a flavor. The only requirement is a passion for ice cream and the desire to create a unique and delicious flavor combination.

Is there a limit to the number of flavors I can submit?

There is no specific limit to the number of flavor ideas you can submit to Ben & Jerry’s. However, it’s best to focus on quality over quantity and submit your best, most thoughtful flavor ideas.

What happens after I submit my flavor idea?

After you submit your flavor idea, it will be carefully reviewed by the Ben & Jerry’s team. They evaluate each submission based on several factors, including taste, marketability and brand fit. If your flavor idea is selected, you may be contacted for further collaboration and refinement.

Will I receive any rewards or recognition if my flavor idea is selected?

While there is no legal requirement for Ben & Jerry’s to provide rewards, free ice cream, or public recognition for selected flavor ideas, they do appreciate and value the input of their fans. If your flavor is selected, it can be an exciting opportunity to leave a lasting mark on the world of ice cream.

What if my flavor idea is not selected by Ben & Jerry’s?

If your flavor idea isn’t selected by Ben & Jerry’s, don’t be discouraged. The process of creating and submitting your own flavor is a fun and rewarding experience in itself. You can always try making your flavor at home or continue to come up with new and exciting ideas to share in the future.

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