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Here’s why you see all white Skittles packages
With Pride Month in full swing, companies are embracing the spirit of celebration by rebranding their top products in rainbow colors. Skittles, the popular candy brand, is no exception. They have launched a limited edition of their classic candy with a new look that aims to bring greater awareness to LGBTQ+ issues. In this article, we’ll look at why you’re seeing all-white Skittles boxes and explore the significance behind this colorful transformation.
A rainbow stripped of color
According to Taste of Home, Skittles made the decision to remove all colors from its iconic rainbow candy because “only one rainbow matters. This symbolic gesture highlights the importance of recognizing and supporting the LGBTQ+ community, whose symbol is the rainbow flag. By removing the vibrant colors from their candies, Skittles is making a statement and standing in solidarity with the LGBTQ+ community.
A charitable initiative
In addition to their colorless appearance, Skittles has also pledged to donate $1 from every unit sold to the LGBTQ+ organization GLAAD. Their goal is to raise up to $100,000 to support LGBTQ+ causes and make a positive impact. This initiative adds a layer of social responsibility to the limited edition candy and encourages consumers to get involved in a meaningful way.
A flavorful surprise
The color may be gone, but Skittles assures candy lovers that the signature flavors of its candies remain intact. However, because of the gray-white color, consumers won’t be able to determine the flavor until they taste it. This element of surprise adds an exciting twist to the candy eating experience and encourages people to try different flavors they may not have considered before.
Availability and pricing
If you’re interested in trying the Limited Edition White Skittles, you can find them at various retailers including Target, Walmart, Kroger, Albertsons and more. The candies are available in individual 4-ounce packages for $1.99 and shareable 15.06-ounce bags for $3.99. These prices make it affordable for everyone to participate in supporting LGBTQ+ causes while enjoying a tasty treat.
Raising Awareness
In addition to changing the look of their candy, Skittles is also looking to raise awareness of LGBTQ+ issues during the promotion. The brand has included a QR code on its Instagram page, which directs interested individuals to a separate website. This site shares stories, promotes identities and helps educate people on important LGBTQ+ issues. By leveraging social media and technology, Skittles is using its platform to reach a broader audience and facilitate meaningful conversations.
A limited edition candy
While the official end date for the new Skittles hasn’t been announced, it’s expected that they will only be available for the duration of Pride Month, which typically ends in June. If you want to enjoy these unique candies or show your support for LGBTQ+ pride, you might want to stock up on them while they’re still available. With any luck, the positive response and impact of these limited edition candies may inspire the brand to bring them back in the future.
In conclusion, Skittles’ white packs are not just a design change, but a statement of support for the LGBTQ+ community. Skittles’ decision to remove the colors from their candy and donate a portion of their sales to GLAAD demonstrates their commitment to inclusivity and social responsibility. So when you come across those colorless Skittles, take a moment to appreciate the symbolism behind them and enjoy the tasty surprise they offer.
FAQS
Why are Skittles releasing all-white packages of their candy?
Skittles has released all-white packs as a symbolic gesture to raise awareness of LGBTQ+ issues during Pride Month. By removing the colors from their candies, Skittles is showing their support for the LGBTQ+ community and their rainbow flag symbol.
Do the white Skittles have the same flavor as the original?
Yes, despite their colorless appearance, the white Skittles have the same signature flavors as the original candies. However, the lack of color adds an element of surprise because consumers won’t know the flavor until they taste it.
Where can I find the limited edition white Skittles packs?
The white Skittles packs are available at various retailers including Target, Walmart, Kroger, Albertsons and more. Check your local stores or their websites to see if they carry these special edition candies.
How much do the white Skittles packs cost?
White Skittles are priced at $1.99 for individual 4-ounce packs and $3.99 for 15.06-ounce shareable bags. The affordable pricing makes it possible for everyone to enjoy these limited edition candies.
Does Skittles donate to LGBTQ+ causes by selling white packs?
Yes, Skittles has committed to donating $1 from every pack sold to the LGBTQ+ organization GLAAD. Their goal is to raise up to $100,000 to support LGBTQ+ initiatives and make a positive impact.
How long will the white Skittles packs be available?
While Skittles has not announced an official end date, the limited edition white Skittles are expected to be available throughout Pride Month, which typically ends in June. It is recommended that you purchase them while they are still in stock.