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California Pizza Kitchen Celebrates National Pizza Month with a Twist
October is not only a month filled with spooky festivities and fall flavors, it’s also a time to celebrate everyone’s favorite comfort food: pizza. However, California Pizza Kitchen (CPK) is taking a unique approach to National Pizza Month this year, offering a truly bizarre twist that is sure to pique the curiosity of pizza lovers everywhere.
A bonus for skipping pizza?
Yes, you read that right. CPK, known for its delicious pizzas and innovative flavors, is encouraging customers to explore the other delicious options on its menu throughout the month of October. While the famous initials of California Pizza Kitchen may suggest that pizza is their specialty, CPK has decided to reward customers who venture beyond their signature dish.
Exploring Non-Pizza Menu Items
CPK’s marketing team used National Pizza Month as an opportunity to introduce customers to their new and existing non-pizza offerings. From refreshing salads to mouthwatering pastas and savory entrees, there’s something for everyone to discover and enjoy.
A standout addition to CPK’s menu is the West Coast Burger, a delicious creation made with a blend of Wagyu, chuck, and brisket. Topped with cheese, bacon, and caramelized onions and served on a brioche bun, this burger is a must-try for burger lovers.
Boycotting Pizza for a Cause
CPK’s decision to temporarily boycott pizza during National Pizza Month may seem counterintuitive, but it’s rooted in a desire to shine a spotlight on their non-pizza offerings. Scott Hargrove, CPK’s Executive Vice President and Chief Marketing Officer, explains, “We’re boycotting pizza this month because we know our non-pizza menu items don’t always get the same attention. We want guests to explore our menu and try something new.”
Surprising rewards for adventurous diners
As a token of appreciation, CPK offers a special reward to customers who embark on this culinary exploration. When customers try one of CPK’s non-pizza items during National Pizza Month, they will receive a free seven-inch BBQ chicken, pepperoni or cheese pizza credited to their CPK Rewards account. This free pizza can be redeemed on their next visit, creating a delightful surprise for those who dare to stray from the traditional pizza path.
Celebrating National Pizza Month in a truly bizarre way
While it may seem odd to celebrate National Pizza Month without indulging in the iconic dish, CPK’s unique approach adds an element of excitement and adventure to the month-long celebration. By encouraging customers to explore their diverse menu offerings, CPK aims to showcase the culinary versatility and innovation that sets them apart.
So if you find yourself craving pizza this October, why not take a detour and embark on a culinary journey at California Pizza Kitchen? Discover new flavors, taste non-pizza delights, and unlock the unexpected reward of a free pizza, all while celebrating National Pizza Month in a truly whimsical and unforgettable way.
FAQS
Why does California Pizza Kitchen not serve pizza during National Pizza Month?
California Pizza Kitchen has decided to temporarily boycott pizza during National Pizza Month to draw attention to its non-pizza menu items and encourage customers to try something different.
What can I expect from California Pizza Kitchen’s non-pizza menu?
California Pizza Kitchen’s non-pizza menu offers a variety of delicious options, including refreshing salads, mouthwatering pastas, savory entrees and the signature West Coast Burger, made with a blend of Wagyu beef, chuck and brisket.
How long will California Pizza Kitchen’s celebration last?
California Pizza Kitchen’s celebration of National Pizza Month with a twist will last the entire month of October, giving customers plenty of time to explore and enjoy their non-pizza menu offerings.
What rewards will I receive for trying non-pizza items at California Pizza Kitchen?
To thank you for venturing beyond their signature pizzas, California Pizza Kitchen will credit your CPK Rewards account with a free seven-inch BBQ chicken, pepperoni or cheese pizza to redeem on your next visit.
Can I still order pizza from California Pizza Kitchen during National Pizza Month?
While California Pizza Kitchen encourages customers to try its non-pizza menu items during National Pizza Month, pizza will still be available for those who prefer to stick to the classic. However, the special reward is exclusively for those who explore the non-pizza offerings.
Will California Pizza Kitchen’s non-pizza menu items be available after National Pizza Month ends?
Yes, California Pizza Kitchen’s non-pizza menu items will be available after National Pizza Month ends. So if you discover a new favorite during the celebration, you can still enjoy it on future visits to CPK.